Come and feel the heat of Ad Stars!
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Dubbed Asia’s answer to Cannes’ ad festival Cannes Lions, Busan’s Ad Stars will run for three days from Aug. 20 to 22 at BEXCO, Haeundae, and its vicinity.
Ad Stars is famed not only as Asia’s biggest advertising festival but also as a convergence event for creative communication, combining online and offline ads for the first time in the world.
Online submissions are open to anyone and can include personalized ad projects and on-site, interactive programs and displays.
In its eighth year this year, Ad Stars has so far attracted 17,698 submissions from 67 nations across the globe, a record-high. According to an analysis, this is due, in part, to participation by the global ad industry’s most influential judges.
Its international presence has also increased, thanks to the fact that the award-winning Ad Stars has been factored in The Campaign Brief Asia Creative Rankings.
Highly acclaimed works that received awards at the Cannes Lions International Advertising Festival have also made it to the final round.
The finalists will go through two evaluations before the grand-prix winner is chosen by Aug. 18.
Some 1,700 final submissions, both professional and amateur, will be exhibited at BEXCO during the event.
“Year after year, Ad Stars is seeing a phenomenal growth in terms of both quality and quantity, hence becoming a first-class global festival,” said an associate in the ad industry. “The ad gala provides a golden opportunity to showcase top-tier works from Korea and overseas as well as works that have been recognized at other worldwide ad festivals.”
It should also be noted that the exhibition and seminar “China Special” will showcase the mainland’s fast-growing ad industry.
The event also includes a number of side programs, including seminars, Creative School, a job fair and networking parties for industry personnel.
-Information: Homepage (www.adstars.org)
The source of news: Dynamic Busan
