Busan is good

Busan Metropolitan City YouTube Channel “BusanTube” Relaunches as a Citizen-Centered Platform for the 9th Elected Administration

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Busan Metropolitan City, led by Mayor Chun Jae-soo, announced that it will operate its official YouTube channel, BusanTube, as a communication platform that stays closely connected with the people of Busan throughout the 9th elected administration.

As its first step, the City live-streamed the “Busan 100-Day Emergency Measures Meeting for People’s Livelihoods,” held on July 1 as the Mayor’s first official engagement of the new administration, through the official BusanTube channel. The initiative was intended to enhance citizens’ right to know and strengthen public trust in municipal administration.

The meeting reviewed support measures for citizens and small business owners facing difficulties caused by high exchange rates, high oil prices, and prolonged domestic economic slowdown. It was attended by leading business figures and community leaders representing Busan.

Before the meeting officially began, Mayor Chun Jae-soo noted that the session was being broadcast live and stated, “We will continue to transparently disclose the deliberation process behind important decisions that affect the lives of Busan citizens. In doing so, we will foster a stronger sense of responsibility among public officials and reinforce citizens’ trust in public administration.”

The City also released “First Day at Work,” a vlog documenting Mayor Chun Jae-soo’s first day in office under the 9th elected administration, on the BusanTube channel on July 2.

The video follows the Mayor as he began work immediately after taking office without holding an inauguration ceremony. It features behind-the-scenes footage of his official schedule, including paying tribute at Chungnyeolsa Shrine, entering the Mayor’s Office for the first time, signing his first official approval, attending the Busan 100-Day Emergency Measures Meeting for People’s Livelihoods, and participating in a press briefing.

The vlog also covers the Mayor’s visits to Dodam Dodam Seomyeon Center, a support facility for mobile workers in Busanjin-gu, and the 40-Step Alley Commercial District in Jung-gu, where he met workers and small business owners to hear their concerns firsthand. Through the video, Mayor Chun Jae-soo also shared his reflections on his first day in office and delivered his first greeting to the citizens of Busan.

In addition to live broadcasts, the City’s official YouTube channel, BusanTube (www.youtube.com/@Busan_is_good), produces and operates a wide range of content to strengthen communication with citizens.

“School Bell Dance Dance Dance” is an online-offline hybrid web entertainment series that combines K-POP dance creators with intergenerational communication. Using random play dance as its central theme, the program explores students’ concerns about their future careers and everyday school life. It is designed not only for teenagers and people in their 20s and 30s but also for global K-POP fans, with the goal of expanding the channel’s subscriber base.

“Suspicious Live” is a real-time interactive livestream held every Wednesday at 7:00 p.m. Officials directly responsible for developing municipal policies appear on the program to introduce City initiatives and answer citizens’ questions live. The program is hosted by Han Sang-jin, Busan Metropolitan City’s Media Communication Ambassador, and Kim Gyu-bi from the Content Planning Team, who present complex policies in an approachable, conversational style.

“Policy Kids Talk Show” is an interactive communication program that goes beyond one-way, provider-centered information delivery by incorporating citizens’ participation and feedback into its content. The program is scheduled to premiere in the second half of this year.

Oh Mi-kyung, Spokesperson for Busan Metropolitan City, said, “We will continue to strengthen two-way communication with citizens through the City’s official YouTube channel. Beyond ensuring citizens’ right to know through live broadcasts, we will develop content that encourages citizen participation and create a channel that connects more closely with people in a variety of ways.”