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Busan Metropolitan City Launches Joint Relay Campaign with Partner Organizations to Support Businesses and Workers and Promote Work-Life Balance

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Busan Metropolitan City, led by Mayor Chun Jae-soo, announced that it held a joint campaign yesterday (July 2) with partner organizations at the 2026 Busan Mobility Show at BEXCO to promote a culture of work-life balance among citizens and businesses attending the event.

The campaign marks the beginning of a month-long relay initiative jointly organized by Busan Metropolitan City and three employment centers under the Busan Regional Employment and Labor Office (Busan, Bukbu, and Dongbu) starting on July 2. The initiative is designed to create “a happier Busan where work and life are in harmony,” making it especially meaningful as the City and related organizations have joined forces.

At the outdoor plaza of BEXCO, Busan Metropolitan City and the Busan Regional Employment and Labor Office carried out customized promotional activities by offering complimentary cold beverages, distributing promotional materials, and providing information on relevant support programs through various interactive events.

The relay campaign has been organized to spread the value of work-life balance throughout the local community, encourage and support citizens, businesses, and workers through direct on-site engagement, and build broad public awareness of the importance of balancing work and personal life.

Throughout July, the campaign will visit not only citizens but also workplaces in Busan's key maritime and logistics industries. A coffee truck will provide beverages and refreshments while delivering messages of encouragement, offering guidance on available support programs, and operating on-site consultation services.

Following the first campaign at BEXCO, the second and third stages of the relay campaign will directly visit maritime and logistics companies across the Busan area.

The campaign will provide on-site communication and consulting services for maritime businesses and workers, while introducing tailored benefits such as flexible working arrangements and childcare support programs, including subsidies and leave benefits, to encourage greater use of these programs.

Park Seol-yeon, Director General of the Women and Family Affairs Bureau at Busan Metropolitan City, said, “This campaign was designed with an on-site approach so that citizens and workers can directly experience its benefits in their daily lives. We hope it will raise awareness of family-friendly policies and work-life balance while serving as an opportunity to foster a healthy social culture where both work and life are equally valued.”