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Cybersecurity Awareness Campaign Launched by Busan Metropolitan City and the National Intelligence Service to Mark Information Security Month (July)

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Busan Metropolitan City, led by Mayor Chun Jae-soo, announced that it will launch a Cybersecurity Awareness Campaign in collaboration with the local branch of the National Intelligence Service to mark Information Security Month in July.

Recently, cyber threats—including hacking, data breaches, and ransomware attacks—have continued to increase across a wide range of sectors, including major domestic corporations, financial institutions, online streaming services (OTT), and online shopping platforms.

In particular, a growing number of cyber incidents involving personal information leaks and account theft has heightened public concern and anxiety.

The campaign has been designed to increase public awareness of cyber threats and help prevent damage by encouraging practical security habits in everyday life. It will be carried out citywide through a variety of online and offline communication channels that are easily accessible to residents.

Public service videos promoting cybersecurity awareness and information protection will be broadcast through various media platforms, including subway station platform displays, bus stop information screens, Busan Citizens Park, and social media (SNS).

In particular, from April to May, Busan Metropolitan City held an AI-assisted Cybersecurity Poster Contest in which employees created cybersecurity posters using artificial intelligence (AI) to enhance cybersecurity awareness and encourage voluntary participation. The ten winning entries selected through an internal review will be actively used throughout July as part of the Information Security Month campaign.

In addition, on Information Security Day, observed annually on the second Wednesday of July (July 8 this year), the city will host a surprise cybersecurity quiz and interactive participation programs to strengthen public officials' security awareness and reinforce the foundation for providing secure public administrative services.

Park Geun-rok, Director General of the Administration and Self-Governance Bureau, said, “As cyber threats become an increasingly common part of daily life, practicing good information security habits is more important than ever. We will continue to do our utmost to build a safe Digital Innovation City, Busan together with our citizens.”