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Enjoy Busan Through Classical Performances: Busan Metropolitan City Launches Initiative to Boost Tourist Stays and Spending

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Busan Metropolitan City, led by Mayor Park Heong-joon, and the Busan Tourism Organization, headed by President Lee Jeong-sil, announced that they will launch "Busan Classic Ritual (Symphony & Vine)," a performance-themed tourism program designed to increase visitor stays and tourism spending, beginning in July.

The initiative is part of the Ministry of Culture, Sports and Tourism's Southern Region Comprehensive Tourism Development Plan and has been developed as a specialized promotion project to identify and foster distinctive tourism content that strengthens Busan's tourism competitiveness.

The program leverages the Busan Concert Hall, one of the city's premier cultural and arts venues, to offer immersive tourism experiences that combine world-class performances with fine dining, with the goal of establishing the program as Busan's signature premium cultural tourism product.

As tourism demand shifts from quantity to quality, travelers are increasingly seeking unique, experience-driven activities centered on culture, the arts, and gastronomy.

Demand for premium tourism products that integrate performances, exhibitions, and culinary experiences is particularly growing among visitors from the Seoul metropolitan area and overseas markets, underscoring the importance of high-value tourism content that encourages longer stays and greater visitor spending.

Building on the strong success of its premium classical music tourism program operated in 2025, Busan Metropolitan City plans to fully launch high-value tourism products that combine the city's outstanding cultural and artistic infrastructure with tourism, further advancing the quality and competitiveness of Busan's tourism industry.

"Busan Classic Ritual" is a refined cultural tourism experience that allows visitors to enjoy an exceptional classical performance at the Busan Concert Hall before extending the experience through curated wine, fine dining, and accommodation.

The program will be offered as a package combining concert admission, wine pairing, and gourmet dining experiences. It will run nine times from July through October, with each session accommodating approximately 30 participants.

A key highlight is the storytelling experience led by a professional sommelier, who connects the mood of the day's performance, the composer's life, and the musical characteristics of each work with carefully selected wines, enabling participants to enjoy the emotional impact of the concert in a deeper and more multidimensional way.

Selected sessions will also be offered as stay packages that include accommodation, providing visitors with a memorable cultural and artistic travel experience in Busan.

Through this initiative, Busan Metropolitan City aims to introduce a new tourism model that expands performing arts into tourism products and further develop it into one of the city's signature stay-oriented tourism offerings.

By cultivating high-value tourism products that combine performances with culinary tourism around Busan's emerging cultural landmark, the city expects to increase visitor stays and local spending while contributing to regional economic revitalization.

Sales for the program begin today (June 30) at 10:00 a.m. Detailed schedules and participation information are available through the Greenear website at https://greenear.co.kr and its dedicated channel, @greenear_korea.

Na Yoon-bin, Director General of the Tourism and MICE Bureau at Busan Metropolitan City, said, "This initiative presents a new tourism model that combines classical performances with gastronomy and immersive experiences to offer visitors a truly distinctive experience. We will continue to develop high-value tourism products that leverage Busan's unique strengths—including performances, gastronomy, and nighttime tourism—to further enhance the competitiveness and brand value of Busan as a global tourism destination."