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Expanded Operation of “Pink Culture Day” by Busan Metropolitan City to Make Childbirth and Child-Rearing a Happy Part of Everyday Life

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Busan Metropolitan City (Mayor Park Heong-joon) announced that it will operate a total of 10 “Pink Culture Day” events from June through November to help make childbirth and child-rearing a happy part of everyday life for pregnant women and families with infants and young children.

“Pink Culture Day” is a participatory cultural event organized as part of the city’s “Shared Child-Rearing Awareness Improvement Project,” designed to help pregnant women and families with infants and young children naturally appreciate the value of childbirth and parenting through cultural and artistic programs while encouraging communication and connection.

In particular, reflecting the high level of public interest and demand for participation, the city has expanded the program from eight events last year to ten events in 2026.

The first program will be held on June 28 at the Nakdong Estuary Eco Center and will offer families with infants and young children an ecology pop-up book-making experience centered on living organisms commonly found in urban environments.

Any family with infants or young children residing in Busan may participate. Families wishing to join may apply through the Pink Light mobile app from June 23 to June 26. If applications exceed capacity, participants will be selected through a lottery, and successful applicants will be notified separately.

Rather than being limited to simple lectures or one-time events, “Pink Culture Day” aims to increase participant satisfaction and engagement by providing customized cultural content that reflects the life-cycle characteristics of pregnant women and families with infants and young children. The programs are designed to offer opportunities for rest and healing to pregnant women while providing experiential activities that support sensory development and emotional growth for young children.

Programs for pregnant women include a docent tour of “Michel Henry: The Great Colorist,” the “Royal Prenatal Education Class,” “Tea and Mindfulness in the Forest,” attendance at the “Pipe Organ Series: Karol Mossakowski Recital,” and “Pink Prenatal Garden – Mini Terrarium.”

Programs for families with infants and young children include “Ecology Pop-Up Book Brought to Life at Your Fingertips,” “Create Your Own Warm Color Ornament,” “Petal Tap-Tap: Eco Printing that Colors Nature,” “Pukpu: Baby Theater Play with Live Music,” and “Shadow Play with Picture Book Friends,” among various other cultural activities.

In particular, the city plans to offer customized content tailored to the developmental characteristics of children at different ages.

Detailed information about the remaining programs can be found on the Busan Metropolitan City “Cherished Just Like You” website (www.busan.go.kr/childcare) and through the Pink Light app. Program application schedules will also be announced through the app.

Pregnant women and families with infants and young children residing in Busan can download the “Pink Light” app from the Apple App Store or Google Play Store and apply through Community → Survey → Apply for Monthly Pink Culture Day.

Park Seol-yeon, Director General of the Women and Family Bureau, stated, “We hope Pink Culture Day will provide pregnant women with special cultural experiences and offer families with infants and young children valuable opportunities to create meaningful moments together.” She added, “We will continue expanding a variety of child-rearing-friendly programs that citizens can truly experience so that childbirth and parenting can become a happy part of everyday life.”