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Busan Overseas Trade Offices Help Local Companies Expand into Global Markets Through Video Consulting Sessions

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Busan Metropolitan City, led by Mayor Park Heong-joon, announced that it held the “2026 Second-Quarter Overseas Trade Office–Business Export Video Consulting Meeting” on June 16 at the Busan AI Trade Support Center’s video consultation room for local small and medium-sized enterprises seeking to enter the North American market.

The consulting session was organized to help local companies overcome challenges in overseas market entry and achieve tangible export results by utilizing Busan Metropolitan City’s Overseas Trade Office in Los Angeles and local trade experts.

Consumer goods companies from Busan, including food and cosmetics businesses seeking to expand exports to North America, participated in real-time one-on-one customized consultations with a consulting firm specializing in helping Korean brands enter the U.S. market.

In particular, food companies received advice on market entry strategies, including business-to-business (B2B) transactions and payment methods in the United States. Cosmetics companies received guidance on U.S. consumer market trends and strategies for expanding distribution channels.

Participating companies evaluated the consultations as highly beneficial in obtaining the information necessary for entering the U.S. market and in developing localization strategies.

A representative of food company K stated that detailed guidance on procedures and key considerations for export negotiations with local distribution-chain buyers helped the company identify potential issues in advance and prepare for product localization.

A representative of cosmetics company L said the company received practical consulting on strategies for expanding online export channels using social media platforms such as TikTok in addition to Amazon.

Encouraged by the positive response from participating companies, Busan Metropolitan City plans to continue holding video consulting sessions in the second half of the year in conjunction with specialized programs operated by its Overseas Trade Offices in Osaka, Japan, and Ho Chi Minh City, Vietnam.

Through quarterly sessions, the City intends to provide customized export support tailored to the characteristics of each country’s market. It will also expand support for companies new to exporting by providing local market information, assistance in developing market entry strategies, and know-how related to online marketing and promotion.

Online consultations utilizing the Overseas Trade Offices are regarded as an effective export-support method aligned with global trade trends, as they reduce time and costs without the constraints of physical distance and space while enabling companies to quickly identify and respond to local market reactions.

In addition, Busan Metropolitan City plans to continue providing follow-up support through collaboration with the Overseas Trade Offices and the Busan Export One-Stop Support Center, including consultations on export-related difficulties, provision of local market information, and buyer discovery, thereby helping companies achieve tangible export outcomes.

Meanwhile, the “2026 Overseas Buyer Invitation Trade Consultation Meeting” will be held at Lotte Hotel Busan on June 23 with the participation of buyers invited through the Overseas Trade Offices.

Verified buyers from major countries, including the United States, China, Japan, and Vietnam, are expected to participate in one-on-one export consultations with local companies.

Kim Bong-cheol, Assistant Mayor of Digital Economy Office, said, “The Overseas Trade Offices have established themselves as on-site export support platforms that help Busan companies expand globally. We will continue to actively leverage local expert networks and the Overseas Trade Offices to provide close support throughout the entire process—from the initial stages of exporting to successful market settlement—thereby strengthening the global competitiveness of Busan companies and expanding exports.”