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Busan Metropolitan City and the Outdoor Advertising Association Hold the “2026 Outdoor Advertising Safety Inspection Day” Event

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Busan Metropolitan City (Mayor Park Heong-joon) announced that it held the “2026 Outdoor Advertising Safety Inspection Day” event on June 10 in Busanjin-gu together with the Busan Metropolitan Outdoor Advertising Association (Chairman Park Cheol-min) to prevent safety accidents such as falling signboards and create a safer urban environment amid the increasing frequency of natural disasters, including typhoons and strong winds, resulting from climate change.

The event was organized to proactively prevent loss of life and property caused by high-rise buildings and aging signboards, while also reviewing on-site emergency response systems in the event of a disaster.

In particular, a simulated removal drill for signboards at risk of falling was conducted to enhance the effectiveness of the City’s Aging and Hazardous Advertising Facilities (Signboards) Removal Project, which has been underway since 2024, and to strengthen the on-site response capabilities of disaster prevention teams across Busan’s 16 districts and counties.

More than 50 participants, including members of district and county disaster prevention teams, outdoor advertising safety experts, and related public officials, attended the event. Assuming a scenario in which a signboard weakened by strong winds falls, they reviewed the entire response process, from rapid site control to removal using specialized equipment such as cranes and debris collection.

The disaster prevention teams that participated in the drill inspected their emergency response systems and strengthened their field response capabilities through training designed to closely simulate real-life emergency situations.

In addition, participants carried out a public campaign promoting safety and the eradication of illegal advertisements.

They encouraged voluntary safety inspections of aging roadside signboards and distributed promotional materials aimed at eliminating illegal portable advertisements, such as banners and freestanding signboards, that detract from the cityscape or obstruct pedestrian movement, while urging active public participation.

Moon Jeong-ju, Head of the Future Design Headquarters of Busan Metropolitan City, stated, “As concerns over wind- and flood-related disasters caused by climate change continue to grow, it is important to operate in close coordination both the aging and hazardous signboard removal project, which has been ongoing since 2024, and the emergency response systems of disaster prevention teams across all 16 districts and counties.” He added, “Using this simulation drill as an opportunity, we will further strengthen our disaster response capabilities and do our utmost to create a safe urban environment where citizens can walk with peace of mind.”