Busan is good

Citizen-Centered 2028 World Design Capital (WDC) Busan Promotion Pavilion “Junho’s Walk” to Open

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Busan Metropolitan City, led by Mayor Park Heong-joon, announced that it will operate the 2028 World Design Capital (WDC) Busan Promotion Pavilion, titled “Junho’s Walk,” during the 8th Busan Design Festival, which will be held at BEXCO Exhibition Center II from June 11 to 14.

The pavilion has been designed to deliver the vision and city brand value of 2028 World Design Capital (WDC) Busan in a more approachable way by allowing citizens to directly experience urban design through interactive content integrated into everyday life.

In particular, the pavilion incorporates the sensibility and storytelling of actor Lee Junho, the promotional ambassador for WDC Busan, allowing visitors to experience urban design content through the theme of “Busan’s Day and Night.” Rather than focusing solely on exhibitions, the space has been designed as an immersive environment that encourages participation and emotional engagement.

The pavilion consists of four themed spaces: Junho’s Room, Universal Bus Station, Gwangan Bridge, and WDC Busan Garden. Through exhibitions of selected works from international design competitions and other displays, visitors can directly experience the design elements represented in each theme.

“Junho’s Room” is a space where visitors can naturally experience the brand image of WDC Busan through a photo wall featuring the ambassador and an emotionally engaging interior design.

The “Universal Bus Station” recreates a bus stop designed according to the 2025 Public Facility Standard Design guidelines, allowing visitors to experience universal design elements firsthand, including tactile paving blocks, braille signage, and wheelchair-accessible spaces.

The “Gwangan Bridge” zone introduces outstanding examples of urban lighting design, including the scenic illumination design of Gwangandaegyo Bridge and smart data-based urban lighting applications utilizing Korea Meteorological Administration data. It also features a participatory coloring activity and a neon-sign photo zone.

The “WDC Busan Garden” displays full-scale installations of selected winning entries from international public design competitions, including benches, bicycle racks, street planters, and fences, allowing visitors to appreciate the role of design in urban environments. The space is also landscaped with purple-toned plantings and designed as a relaxation area that conveys the values of sustainable urban design and improved quality of life for citizens.

In addition, a variety of citizen participation programs tailored to the themes of the four spaces will be offered.

Visitors may participate in the “Find the WDC Logo in the Four Theme Zones” event and social media-linked programs. Promotional souvenirs, including hand fans, keycaps, and keyrings created in collaboration with young artists, will also be distributed on-site.

Among them, the “WDC Busan Sensibility Fan,” created in collaboration with local young artist Choi Eun-hee, reflects the emotions and creativity of Busan while presenting the city’s cultural and design identity in an approachable way.

The brush motif featured in the artwork symbolizes artistic imagination and creativity, while the dessert motif represents happiness and comfort in everyday life, conveying a message of small moments of relaxation and hope amid busy lives.

Furthermore, citizen-participation content and Instagram-linked events will help organically expand online awareness of WDC Busan and foster greater public engagement and empathy.

World Design Capital Busan Instagram:
https://www.instagram.com/worlddesigncapitalbusan2028

Moon Jeong-ju, Head of the Future Design Headquarters, stated, “This promotion pavilion was planned as a lifestyle-oriented experience centered on content that enables citizens to become the main participants, actively engage, and empathize, rather than simply viewing exhibits. We will continue to share the vision of 2028 World Design Capital (WDC) Busan and its global city-brand competitiveness with citizens while expanding awareness both domestically and internationally.”