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Busan Metropolitan City Expands “Clean Streets Without Banners” to 30 Locations… Creating Pleasant Urban Landscapes Through Cooperation from Citizens and Political Parties

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Busan Metropolitan City, under Acting Mayor Kim Kyung-duk, announced that it will expand the operating zones for its “Clean Streets Without Banners” initiative, focusing on major tourist destinations, city gateway areas, and key intersections in order to ensure the stable establishment of the program and improve the urban landscape.

During May, the city will designate at least one additional location in each district and county and prioritize promotion and public guidance. Beginning in June, the city plans to expand operations to a total of 30 locations.

The “Clean Streets Without Banners” initiative is being promoted to improve the urban landscape in areas with heavy pedestrian traffic and to create a more pleasant street environment for citizens and tourists.

Beginning with Gwangalli Beach Road in Suyeong-gu in September of last year, the city additionally designated major sections in 16 districts and counties in October of the same year, including Songjeong Beach in Haeundae-gu, Seomyeon Intersection in Busanjin-gu, Yeonsan Intersection in Yeonje-gu, and Jungang-daero in front of Busan Station in Dong-gu. A total of 18 locations are currently in operation.

In designated clean street zones, not only commercial banners but also promotional banners from public institutions are restricted. The city is enforcing strict management measures, including immediate removal under a zero-tolerance policy when violations are identified.

Along with these management efforts, cooperation from citizens, political parties, and related organizations has continued, and the number of illegal banner removal cases within clean street zones has shown a declining trend.

In fact, following the designation of clean street zones, the number of removal cases decreased from 425 in October of last year to 251 in December of the same year.

In particular, under current law, there are limitations on forcibly regulating political party banners if they satisfy formal and content-related requirements. As a result, voluntary cooperation from political parties is especially important for the successful operation of clean streets.

The city explained that, with the cooperation of political parties and related organizations, it has achieved visible improvements such as creating open and pleasant street environments in areas including Gwangalli Beach and Seomyeon Intersection.

As banner installations are expected to increase ahead of the 9th Nationwide Simultaneous Local Elections on June 3, the city plans to request active participation and cooperation from political parties and citizens while expanding the operation of clean street zones.

Initially, the city will focus on promotion and public guidance regarding the purpose and public value of the project. It then plans to foster a culture of voluntary participation that will lead to the establishment of a proper advertising culture and enhanced urban dignity.

Moon Jeong-ju, Head of the Future Design Headquarters of Busan Metropolitan City, stated, “Thanks to the cooperation of citizens, political parties, and related organizations shown in areas such as Gwangalli Beach and Seomyeon Intersection, we were able to create a pleasant urban environment,” adding, “We ask for the continued interest and cooperation of citizens, political parties, and related organizations so that a proper advertising culture can take root throughout Busan Metropolitan City.”