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Busan Metropolitan City Agricultural Technology Center to Launch Public Lectures on Sustainable Eating Habits Featuring Local Farmers

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Busan Metropolitan City Agricultural Technology Center (hereinafter referred to as the Center) announced that it will operate the public lecture series “Stories of Local Food from Busan Farmers” in May as part of its sustainable eating habit education program for citizens.

The program was designed to provide opportunities for direct communication between local agricultural producers and consumers, with the goal of establishing a virtuous cycle in the local food system and raising public awareness of local food consumption.

The lectures will be held over three sessions from May 15 to May 20 at the main auditorium of the Agricultural Technology Center, with a total of 240 Busan citizens participating, 80 participants per session.

The first session (May 15, 2:00 p.m.) will feature Jang Do-yoon, CEO of Plan B Experience Farm, who will present “Strawberries in Busan?” and introduce examples of strawberry cultivation by young farmers along with stories about the future of agriculture.

The second session (May 19, 2:00 p.m.) will feature Kim Jeong-yong, CEO of Woori Tomato Farm and recipient of the 2025 Korea Master Agricultural Technology Award, who will discuss the characteristics, value, and uses of Daejeo tomatoes.

The final session (May 20, 2:00 p.m.) will feature Bae Su-gyeong, CEO of Deokseong Farm, who will share stories about eco-friendly celery cultivation and practical approaches to healthy eating habits.

In particular, the program has been designed not as a simple lecture series but as a field-oriented storytelling experience led directly by farmers, enabling citizens to easily understand the value of local food from the production process to its role in everyday eating habits.

The Center expects the public lecture series to increase citizens’ interest in and awareness of local agricultural products while contributing to healthier eating habits and expanded local food consumption.

Applications for the program can be submitted through the Busan Metropolitan City Integrated Reservation System at reserve.busan.go.kr/lctre from 10:00 a.m. on May 7 to 10:00 a.m. on May 13. If applications exceed capacity, participants will be selected through a fair lottery system.

The program will provide citizens with an opportunity to meet farmers who directly cultivate agricultural products in Busan and hear vivid stories about local agriculture and local food. Applications may be submitted separately for the strawberry, celery, and tomato sessions. For inquiries regarding the program, citizens may contact the Human Resource Development Team of the Center at 051-970-3762.

In addition, a satisfaction survey will be conducted after the completion of the lectures to analyze changes in public awareness and the effectiveness of the program, with the results to be reflected in future improvements to programs promoting sustainable eating habits.

Yu Mi-bok, Director of the Busan Metropolitan City Agricultural Technology Center, stated, “This program is a meaningful opportunity to connect citizens and agriculture through vivid stories shared directly by Busan farmers,” adding, “We will continue to promote a variety of educational programs aimed at encouraging the consumption of local agricultural products and expanding a culture of sustainable eating habits.”