Busan is good

“Transforming Daily Life in Busan with a Single App!” Busan Launches Nation’s First Digital Innovation Initiative

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Busan Metropolitan City announced that its project to build the “Busan Citizen Platform,” which enables residents to access all aspects of daily life in Busan through a single application, has passed the feasibility review for a private investment-type software project conducted by the National Information Society Agency (NIA).

The “private investment-type software project” is a system that introduces private capital and innovative technologies into public software development, expanding private investment—previously focused on infrastructure—into the digital sector.

Following the submission of a private proposal in December 2024, the city requested a feasibility review from a dedicated agency in July 2025 and received the results on April 9, 2026.

In the meantime, the city has concentrated its efforts on phased pre-verification to enhance the effectiveness of the project and ensure technical feasibility.

In May 2024, it launched a pilot project for a blockchain-based integrated citizen platform through the “Dongbaekjeon” app. In December, the app was renamed “Busan is Good Dongbaekjeon,” and its functions were advanced to verify the project’s effectiveness in advance.

In addition, a dedicated task force led by Mayor Park Heong-joon and an expert advisory group were formed to secure both policy validity and technical completeness.

The “Busan Citizen Platform” is a digital platform that integrates daily life and administrative services based on artificial intelligence (AI) and blockchain technologies.

Beyond simply combining multiple applications, it will function as a “personal assistant in the palm of your hand,” proactively delivering administrative, financial, and welfare services tailored to each citizen’s life cycle.

Key services include: an “AI Busan Happiness Notifier” providing personalized benefits; “AI Civil Complaint Consultation” based on generative AI; “AI Healthcare” for personal health management; “Smart Integrated Job Information”; “Smart Companion Life”; and “Busan Love e-Mall,” among approximately 20 services, all integrated into a single app with digital wallet functions.

In particular, the platform is designed as an open ecosystem involving local small businesses, IT companies, and startups, and is expected to contribute to the expansion of the regional digital industry ecosystem.

This project represents the first case in the country to connect public and private services with the local economy while providing AI-based customized services. It is significant as a starting point for a major urban transformation that will reorganize citizens’ daily lives on a digital foundation.

With the feasibility of the project now secured, the city plans to swiftly proceed with follow-up procedures.

After undergoing approval review and official announcement by the Ministry of Science and ICT, the city will carry out necessary procedures—including City Council consent, public announcement for third-party proposals, and selection of a project operator—without delay, aiming to begin development of the “(tentative name) Busan Citizen Platform” mobile app within the year.

The city will also reflect execution plans such as appropriate project costs and rates of return proposed by the National Information Society Agency (NIA) in future negotiations to enhance the project’s stability and sustainability.

Mayor Park Heong-joon stated, “The results of this feasibility review are a meaningful achievement, as Busan’s first-of-its-kind digital administrative innovation has been recognized as valid at the national level,” adding, “We will accelerate follow-up procedures so that citizens can directly experience changes in their daily lives.”

He further added, “We will develop the Busan Citizen Platform beyond simple service integration into Busan’s flagship digital platform that enhances convenience across all aspects of citizens’ lives and strengthens the city’s overall competitiveness.”