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Busan Metropolitan City Launches Full-Scale Operation of Global Mega-Event Management System in Preparation for “BTS World Tour ARIRANG IN Busan”

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Busan Metropolitan City, led by Mayor Park Heong-joon, announced that it has established a citywide integrated management system by holding a tourism readiness and safety inspection meeting in preparation for the “BTS World Tour ARIRANG IN Busan,” scheduled to take place from June 12 to 13.

The meeting was organized to demonstrate Busan’s capability in managing mega-events through a large-scale concert attracting global attention and to strengthen its position as a “global tourism city” by building international trust.

Through the inspection meeting, the city finalized and will fully implement support measures across four sectors: city branding, visitor readiness, safety, and regional coexistence.

In the area of city branding, Busan will promote the transformation of the entire city into a festival platform based on the strategy of “hospitality–experience–gastronomy–imprint,” thereby activating a stay-oriented tourism model.

The city will create a welcoming atmosphere by operating welcome centers at key gateways and illuminating landmarks. It will also present specialized nighttime content across the city, including the Gwangalli Drone Show and candlelight concerts.

In addition, Busan will offer distinctive culinary experiences unique to the city through programs such as “Gourmet Selection,” the North Port Port Village, and the “Starry Sea Busan Night Festa.” In particular, the distribution of welcome kits symbolizing hospitality and guidance, along with the operation of promotional centers at major tourism hubs, will strongly imprint the city’s appeal on visitors and maximize stay-based tourism.

In terms of visitor readiness, the city will eradicate unfair practices and establish hospitality services at a global standard.

It will strengthen guidance functions at major gateways such as Busan Station and the airport, while also implementing seamless return transportation measures, including increased urban railway services. In particular, to prevent issues such as excessive accommodation price hikes and unjust cancellations and to establish a fair transaction environment, a two-week intensive inspection period will be operated from late April to early May.

For safety, the city will establish an on-site command system centered around the Busan Asiad Main Stadium, where the concert will be held, and operate a close cooperation system with related agencies.

Based on all possible risk scenarios, the city will conduct thorough inspections ranging from on-site command systems to emergency medical response and traffic dispersion measures. In particular, it plans to eliminate safety blind spots entirely through crowd management based on real-time density monitoring.

In terms of regional coexistence, the city will focus administrative efforts to ensure that the economic benefits of the concert extend beyond specific industries to local small businesses and neighborhood commercial districts.

Through consumption promotion events such as the tentatively named “Purple Wave Festa,” the city will expand benefits related to local currency and operate flea markets, implementing coexistence measures that allow citizens to directly experience how hosting a mega-event contributes to the local economy.

In particular, the city is encouraging proactive participation from public accommodation facilities. The “price freeze policy” implemented by Busan Metropolitan Corporation’s Arpina has received strong positive responses from visitors and has already sold out early, with additional availability expected only in case of cancellations.

Furthermore, by utilizing the Geumnyeonsan Youth Training Institute and Gudeok Youth Center and the Naewonjeongsa Temple Stay program, the city will supply additional budget-friendly accommodations for approximately 400 foreign tourists. These facilities, offered at reasonable prices, will begin full-scale sales through the foreigner-only platform “NOL Universe” starting April 27, expanding accommodation options for visitors.

Mayor Park Heong-joon stated, “This concert is a decisive opportunity to showcase Busan’s potential and public service capabilities to the world,” and added, “Ensuring ‘perfect safety’ that both tourists and citizens can trust must be the top priority, and all departments must dedicate their full efforts beyond administrative boundaries.”