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“Find Me the Right Job”… Busan Job Information Network Gets a Major Upgrade!

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Busan Metropolitan City (Mayor Park Heong-joon) announced that it has completely revamped its integrated job information website, the “Busan Job Information Network,” into an AI-based personalized service platform and will begin offering enhanced job search services to citizens starting today (the 20th).

Recognizing user activity patterns and the growing trend of AI-based information searches, the city integrated previously fragmented systems within the platform, improved the user interface (UI), and introduced AI-based recommendation features. This comprehensive system overhaul aims to enhance user convenience and maximize service usability.

The Busan Job Information Network, established in 2017 to provide integrated access to scattered job information across the region, has seen steady annual growth in site visits and has become a leading employment information portal for Busan residents.

The core of this revamp lies in moving beyond one-way information delivery to an AI-driven personalized information system that precisely connects users with information tailored to their characteristics and needs.

After signing up and entering details such as work history, desired job roles, and working conditions, users receive personalized job and policy recommendations generated by AI based on suitability analysis. Even non-members can access relevant information—such as local job postings and training programs—at once by entering simple conditions into the integrated AI search bar.

Companies can also benefit by registering their hiring requirements and receiving AI-based recommendations for suitable candidates, along with information on available support programs.

Features to increase engagement and usability among young people have also been strengthened. These include the expansion of AI-based employment content, the restructuring of the youth employment platform “Youth Busan Jobs,” enhancement of the Busan corporate information section, and expansion of public institution recruitment information.

In addition to existing services such as resume editing, AI interviews, and NCS aptitude tests, the platform now offers expanded AI-based employment content, including company analysis and job suitability assessments. The separately rebuilt “Youth Busan Jobs” platform provides a structured interface that allows young users to easily view and quickly access employment support services at each stage—from career counseling to the Youth Job Matching Internship Program and the Employment Success Full Package Program.

In particular, “Youth Busan Jobs” offers information on wages, welfare benefits, and work-life balance at “youth-attractive companies,” helping young people better understand employers and facilitating meaningful connections from job search to employment support.

To further enhance information on outstanding local companies, the city plans to reorganize and expand content within the “Busan Corporate Hall,” which compiles information on city-certified companies, in phases through 2027. It will also broaden the scope of integrated public institution recruitment information by strengthening linkages with other platforms.

The revamped Busan Job Information Network can be accessed through the existing website address, https://www.busanjob.net.

Meanwhile, following this revamp, the city also plans to further upgrade the “Senior Busan Jobs” platform, which was newly established in 2024, to strengthen the full life-cycle employment support system of the Busan Job Information Network.

“Senior Busan Jobs,” launched in October 2024 in response to an aging labor environment, will undergo improvements based on operational results to enhance the user interface and advance the information delivery structure.

Kim Bong-cheol, Assistant Mayor of Digital Economy Office, stated, “The Busan Job Information Network, which has long served as a partner for citizens in employment and recruitment, will now evolve into a smart partner that connects jobs through AI.” He added, “We hope this revamp will enable the platform to serve as a practical compass that finds personalized job opportunities for each individual.”