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Enjoy Diverse Cultural Performances at a Neighborhood Cinema: Busan Metropolitan City–CGV Collaboration Launches “Our Neighborhood Cultural Theater”

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Busan Metropolitan City (Mayor Park Heong-joon) announced that it will host the “Our Neighborhood Cultural Theater” event in collaboration with CGV theaters as part of the “2026 Culture Day in Every Corner” initiative, selected through a public contest by the Ministry of Culture, Sports and Tourism, to enable citizens to enjoy culture more closely in their daily lives.

Through this initiative, the city plans to expand the function of movie theaters, which have been affected by the growth of online video services (OTT) and changes in viewing habits, and to explore their potential as a new cultural performance platform where citizens can enjoy diverse performances within close proximity.

The event will be held over three days starting April 22 (April 22, 24, and 30) at three CGV theaters, utilizing evening hours (19:30–20:30) to provide opportunities for families, office workers, and citizens with diverse cultural preferences to enjoy performances.

The selected venues include CGV Centum City, CGV Seomyeon, and CGV Hadan Art Malling, representing eastern, central, and western Busan, respectively, allowing citizens to enjoy performances conveniently near their residential areas.

A total of nine performances across three days will be presented, featuring seven genres including singing bowl meditation, magic shows, jazz, and tango.

Starting today (the 15th), reservations can be made via the CGV mobile app (11,000 KRW per performance), where detailed schedules and additional information are also available.

Busan Metropolitan City and CGV plan to conduct a pilot operation over the course of this month to evaluate the effectiveness of the program and identify areas for improvement, continuing close cooperation to present more diverse cultural performances in theaters.

Jo Yu-jang, Director General of the Culture Bureau, stated, “As the government has recently pointed out, the number of moviegoers and theater revenues have declined, and there is a need for theaters to evolve beyond their traditional role as screening facilities into new types of cultural performance platforms. Through the collaboration between Busan Metropolitan City and CGV, we will successfully operate ‘Our Neighborhood Cultural Theater’ and develop it into a mutually beneficial everyday cultural model that satisfies local theaters, artists, and citizens alike.”