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Busan Metropolitan City Launches “Everyday Care” Campaign to Foster a Pet-Friendly City

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Busan Metropolitan City (Mayor Park Heong-joon) announced that, as part of public-private cooperation to build a pet-friendly city, it will launch a citywide promotional campaign under the theme “Everyday Care for Companion Animals,” the first of its kind in the nation, from tomorrow (7th) through June 6.

The campaign will primarily be delivered through radio and television broadcasts, focusing on clearly and empathetically conveying the importance of caring for companion animals in ways that citizens can practice in their daily lives.

This campaign is a follow-up project to the business agreement signed with Petdoc Co., Ltd. in 2025, and was designed to promote a culture of responsible pet care and enhance proper awareness of companion animals amid the growing number of pet-owning households.

In August last year (2025), the city signed a “Business Agreement for Establishing a Cooperative System to Foster the Companion Animal Industry and Improve Awareness of Pet Culture” with Petdoc Co., Ltd., and has carried out this promotional campaign as its first collaborative project to pursue a “society where people and animals are happy together.”

Through this campaign, the city plans to expand public consensus by delivering various messages centered on “Everyday Care” across the entire lifecycle of companion animals, including pet adoption (registration), proper walking and play (pet etiquette), and lawful funeral procedures, thereby fostering a mature pet culture.

The campaign will present key messages in a catchphrase format covering the entire lifecycle of companion animals—from adoption through abandoned animal adoption centers, registration to prevent abandonment, and pet etiquette to ease conflicts between pet owners and non-owners, to lawful funeral procedures and deregistration at the time of parting—delivering the message of Busan as a city committed to responsible care.

Meanwhile, Busan Metropolitan City will continue to promote pet-friendly city policies to simultaneously enhance animal welfare and improve citizens’ quality of life.

The city currently operates 17 easily accessible “pet playgrounds and companion walking trails” within residential areas, and plans to create and operate five additional companion walking trails within the first half of this year.

In addition, a university animal hospital is under construction on the campus site of Tongmyong University in Nam-gu, with one basement level and four above-ground floors (total floor area of 9,213㎡). Construction began in September last year (2025), with completion scheduled for August 2027, after which the hospital will be operated. The project is expected to contribute to training professionals in the companion animal industry and advancing research and development, thereby providing high-quality veterinary medical services and supporting the expansion of the companion animal culture and industry.

Ahn Cheol-su, Director of the Green City Bureau, stated, “This campaign will serve as an important opportunity to create an urban environment where people and companion animals can live together happily,” adding, “We will continue to realize a pet-friendly Busan through cooperation with the private sector.”