Busan is good

“Busan Onna!” Youth Pass Expands to 108 Partner Businesses, Driving Greater Youth Inflow

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Busan Metropolitan City (Mayor Park Heong-joon) and the Busan Economic Promotion Agency announced that they will fully implement the “Busan Youth Living Population Activation Project” to overcome the decline in the youth population caused by low birth rates and to create “a city where people want to stay, a vibrant Busan.”

The “Busan Youth Living Population Activation Project” is designed to encourage visits and stays by young people, leading to repeat visits and eventual settlement, thereby expanding population inflow, enhancing regional vitality, and revitalizing the local economy.

A flagship initiative of this project, the “Busan Onna Youth Pass,” combines the Busan dialect expression “Onna,” meaning “come to Busan,” with “Youth Pass,” signifying a pass for young people. It is a stay-inducing certification pass that offers discounted access to 108 tourist attractions and local businesses in Busan for young visitors from other regions.

Young visitors from outside Busan can receive practical discount benefits by using the “Busan Onna Youth Pass” at major tourist attractions and local businesses throughout the city. Discounts will be available starting tomorrow (the 31st) until the allocated budget is exhausted.

This year, partner businesses were selected through an open call and expanded from 21 last year to 108, more than a fivefold increase. In particular, the range of partner businesses has been broadened by focusing on industries preferred by young people, including tourism, culture, experiences, F&B, marine leisure, and exhibitions, thereby increasing user choice.

Discounts are available up to a maximum of 80 percent or 50,000 won. In addition, fixed discounts of up to 20,000 won are offered at local coffee shops, bakeries, and restaurants. The city plans to conduct user surveys to select outstanding partner businesses and provide various benefits such as promotional support, thereby encouraging participation and revitalizing the program.

Young people from other regions who wish to use the “Busan Onna Youth Pass” can apply starting tomorrow (the 31st) through the Busan Youth Platform website at https://young.busan.go.kr.

After receiving the pass, users can scan the “Busan Onna Youth Pass” QR code available at partner facilities and enter the verification code provided by the business to receive discounts.

Additionally, starting this year, the previous process—which required proof of accommodation and application at least two days in advance—has been improved to allow immediate issuance and use upon application. This is expected to significantly enhance accessibility and convenience, capturing even short-term stays from same-day visitors from other regions.

Meanwhile, the city will promote extended stays and repeat visits by providing systematic follow-up management and incentives for frequent users.

Young people who visit Busan repeatedly and demonstrate consistent participation—defined as those who use the pass five times or more—will be designated as “frequent users” and managed separately. The first 200 users will receive exclusive merchandise as part of participation incentive programs.

In addition, regular user surveys will be conducted to improve services, analyze youth stay patterns, and establish promotional strategies. Surveys will be carried out twice a year (in June and September), and some participants will receive rewards through a lottery. The city will reflect survey results in partner business evaluations and program performance analysis, and accumulated data will be used as foundational material for developing strategies to activate the youth living population.

Mayor Park Heong-joon stated, “The Busan Onna Youth Pass is a meaningful initiative that supports young people in visiting, staying, and experiencing the diverse attractions of Busan,” adding, “We will continue to implement various policies so that one-time visits and stays by young people can lead to repeat visits and eventual settlement, thereby making Busan a city where young people want to live.”