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Busan Yachting Center Construction Fence Transformed into a Wall Exhibition Gallery: Busan Metropolitan City Promotes Citizen-Participatory World Design Capital

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Busan Metropolitan City, led by Mayor Park Heong-joon, announced that it will produce a “Design Exhibition Promoting World Design Capital (WDC) and Major Municipal Policies” using the temporary construction fence at Busan Yachting Center and will also host a “Policy Participation QR Event” to promote the city brand of “Busan, World Design Capital (WDC) 2028” with broader citizen participation and engagement.

This project was designed to transform the somewhat dull and monotonous construction fence surrounding Busan Yachting Center (a total length of 830 meters) into a “Design QR Wall Exhibition Gallery,” allowing citizens to directly experience and engage with major municipal policies and the vision of “Busan, World Design Capital (WDC)” on site.

The key concept is to convert the temporary construction fence at the site from a simple barrier facility into a design platform that expands the city brand and an open urban communication space.

In particular, QR codes connect visitors to policy promotion videos, a cultural portal, recreational sports information, and city vision content, thereby establishing a participation-based promotional structure that leads from on-site experience to online dissemination through social media and ultimately enhances awareness of the city brand.

The design exhibition consists of four title designs, twelve policy promotion QR designs, six renderings of Busan Yachting Center, and twenty-two design theme pictograms.

Key messages such as “Fun Design City BUSAN,” “Playful Design City BUSAN,” and “Stylish Design City BUSAN” are visually expressed, and separate QR codes for each policy are arranged so citizens can directly select and participate in topics of interest.

Busan Metropolitan City will also run a citizen-participatory “QR Policy Matching Event” using the QR codes installed on the construction fence through the city’s official Instagram account.

Citizens and visitors who click the Instagram Naver Form will be directed to the event page titled “Busan Policies Interpreted Through Design,” where they will be automatically entered into a quiz that asks participants to match the policies represented by the QR designs.

Rather than simple viewing-based promotion, the event is designed as a process in which citizens actively select and understand policies themselves, thereby enhancing policy awareness while also collecting public feedback.

The event runs from today (March 5) through March 12, and selected participants will receive small prizes through a random draw.

Naver Form link: https://naver.me/xD83BKUP

Through the “Design QR Wall Exhibition Gallery,” Busan Metropolitan City expects a variety of positive effects, including strengthening the creative and innovative image of Busan as a World Design Capital (WDC), improving access to policy information, generating natural promotional impact through social media dissemination, transforming construction sites into city brand assets, and expanding citizen-based participation.

Meanwhile, the city has been promoting the citizen participation campaign “Design is LOVE” to further expand public consensus around Busan as a World Design Capital (WDC).

According to a recent awareness survey involving 2,025 respondents, 81 percent reported that they were aware of Busan as a World Design Capital (WDC). The city plans to further increase public engagement and participation by linking the initiative with additional on-site design promotion projects.

Moon Jeong-ju, Head of the Future Design Headquarters of Busan Metropolitan City, stated, “This design promotion initiative and QR event utilizing the temporary construction fence serve as an on-site communication model that allows citizens to directly experience the value of Busan as a World Design Capital.”

He added, “Beyond simply viewing policies, we will establish a city brand foundation where citizens can enjoy participating and sharing them.”