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AI Foreign Language Menu Platform “Busan Allang” to Expand Nationwide First-of-Its-Kind Initiative: Busan Metropolitan City Partners with Daesun Distilling Co., Ltd.

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Busan Metropolitan City announced that today (24) at 4 p.m. it will sign a business agreement with Daesun Distilling Co., Ltd. in the Citizen Health Bureau Director’s Office at City Hall to promote and expand the AI-based foreign language menu production platform “Busan Allang.”

At the signing ceremony, Jo Gyu-yul, Director General of the Citizen Health Bureau, and Choi Seong-uk, Head of Sales Division at Daesun Distilling Co., Ltd., will attend and sign the agreement, which will remain valid for two years from the signing date.

This agreement has been prepared to respond to the increase in foreign tourists by creating a dining environment that foreign visitors can conveniently use in everyday situations, and to fully promote on-site expansion of “Busan Allang,” the nation’s first AI-based foreign language menu platform.

“Busan Allang” is an AI-based platform that automatically recognizes menus (OCR) when business owners directly input menu items (DIY) or upload photos of their menu boards, and provides translations into multiple languages including English, Chinese (Simplified and Traditional), Japanese, Vietnamese, Arabic, and Russian. Busan Metropolitan City established “Busan Allang” in June 2025 and has recorded the nation’s largest scale of implementation by supporting 2,511 QR code-based foreign language menus (as of December 2025).

The key components of the agreement include: ▲ Busan Metropolitan City operating the “Busan Allang” platform, stabilizing its functions, providing administrative and technical support for restaurant registration and use, and managing participating restaurants and monitoring performance ▲ Daesun Distilling Co., Ltd. actively supporting restaurant enrollment guidance and on-site utilization expansion of “Busan Allang” by leveraging its promotional staff and sales workforce. Through this, a field-centered expansion system based on public–private cooperation will be established.

Following the agreement, Busan Metropolitan City plans to implement step-by-step expansion strategies including ▲ system training for Daesun Distilling sales staff (February–March) ▲ promotion of platform utilization training for district and county officials ▲ surveys and questionnaires on foreigner-friendly restaurants using the “Busan Allang” system ▲ selection and support of outstanding foreigner-friendly restaurants (May) ▲ advancement of platform functions and continuation of operation and maintenance services (June).

In addition, expected outcomes of “Busan Allang” include ▲ improved accessibility to dining for foreigners ▲ reduced burden on restaurants in producing multilingual menus ▲ establishment of a foundation for increased sales at local restaurants ▲ creation of synergy with the “English-Friendly City” policy.

Mayor Park Heong-joon stated, “This agreement will serve as an opportunity to expand the platform on-site through cooperation between the administration and private companies,” adding, “We will continue to advance ‘Busan Allang’ to create a dining environment that is most convenient for foreign visitors.”