Busan is good

Full-Scale Launch of the Eighth Busan Regional Tourism Development Plan to Usher in the Era of Five Million International Tourists

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Busan Metropolitan City, led by Mayor Park Heong-joon, announced that it will move forward in earnest with the formulation of the Eighth Busan Regional Tourism Development Plan (2027–2031) in order to proactively respond to rapidly changing domestic and global tourism trends and shifts in government policy, and to take a leap forward as a global tourism hub city.

As the target year of the Seventh Busan Regional Tourism Development Plan (2022–2026) approaches, the city is promoting the establishment of the new plan to systematically evaluate achievements to date and to define the mid- to long-term development direction for Busan tourism.

In particular, the plan will focus on developing practical tourism development strategies for the five-year period from 2027 to 2031 by comprehensively reviewing changes in domestic and international tourism trends such as K-culture, the AI era, and the expanding discussion on the introduction of a 4.5-day workweek, as well as analyzing tourist behavior and forecasting tourism demand and supply.

Through the Eighth Busan Regional Tourism Development Plan, the city intends to organically connect Busan’s diverse tourism resources—including marine, mountain, industrial, historical and cultural, and ecological assets—to present a distinctive tourism development vision and spatial framework unique to Busan.

The main tasks of the plan include analyzing changes in the tourism environment and conditions; diagnosing the implementation performance of the Seventh Tourism Development Plan and tourism resource development projects; analyzing tourism demand and supply and forecasting mid-term demand; establishing a basic concept for tourism development and a spatial system; and formulating tourism development and tourism promotion project plans with a focus on feasibility.

In addition, the city plans to ensure consistency with government policy directions and higher-level plans, and to establish strategies that can be linked to nationally funded tourism resource development projects. Through these efforts, Busan aims to strengthen its capacity to respond to future government project calls while simultaneously revitalizing the local tourism industry.

To this end, Busan Metropolitan City held a kickoff briefing for the service to formulate the Eighth Busan Regional Tourism Development Plan at 3:00 p.m. yesterday (February 4) at City Hall, where tourism development strategies and directions, key tasks, and implementation plans were discussed.

The kickoff briefing was attended by approximately 40 members of the “Busan Regional Planning Working Group,” including the Director General of the Tourism and MICE Bureau, representatives from districts and counties, experts, and officials from related organizations.

Mayor Park Heong-joon stated, “South Korea’s current capital-region-centered tourism structure has weakened regional tourism competitiveness, leading not only to a decline in national competitiveness but also to an existential crisis of regional extinction,” adding, “By establishing a substantive and well-structured Busan Regional Tourism Development Plan, we will contribute to opening the era of five million international tourists.”