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2026 “Busan Sale Festa” Kicks Off: Recruiting Participating Local Commercial Districts and Online Platforms

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Busan Metropolitan City Mayor Park Heong-joon announced that Busan Metropolitan City is recruiting participating local commercial districts and online platforms for the 2026 “Busan Sale Festa” through February 11.

The “Busan Sale Festa” is a consumption promotion event carried out both online and offline to boost small business sales and revitalize the local economy. It will be implemented by operating distinctive consumption-specialized programs focused on alleyway commercial districts and university-area commercial districts, and by creating a dedicated section for Busan small businesses within major online platforms to offer discount promotions.

The “Busan Sale Festa” was first launched in 2025. It contributed to increasing sales for local small businesses, with four offline commercial districts participating through 275 stores, generating KRW 1.74 billion in sales and attracting 62,000 visitors, and with four online platform companies participating, involving 351 small businesses and recording KRW 9.7 billion in sales.

The “Offline Alleyway Commercial District Sale Festa” was held in the Subi BEXCO commercial district, Pusan National University autonomous commercial district, Jeonggwan Dolphin Street, and Jeonpo Tool Street, and it helped drive commercial district revitalization through differentiated content reflecting the unique characteristics of each district, including an intergenerational empathy concert, guerrilla performances, and a non-alcohol festival.

The “Online Sale Festa” established dedicated sections for Busan small businesses on Naver, 11st, Gmarket, and Dongbaek Mall, and contributed to expanding online sales for small businesses, strengthening digital commerce capabilities, and diversifying sales channels by offering an ongoing 10% discount and holding four special discount events at 30%.

This year, Busan Metropolitan City will first select two local commercial districts and two online platform companies, and then plans to secure additional funding through a supplementary budget to expand the scope of the program.

To apply for offline participation, a commercial district community formed by at least 30 small business owners within the district with a strong commitment to revitalizing the district must apply as a consortium with a commercial district planner.

To apply for online participation, any company that has operated a domestic online shopping mall for at least five years and is capable of supporting product listing and sales for local small businesses is eligible.

Applications can be submitted starting today (the 3rd) through the website of the Busan Small Business Support Center at bsbsc.kr.

Busan Metropolitan City will select participating commercial districts and online platforms through a selection committee composed of experts.

For more information, please refer to the website of the Busan Small Business Support Center or contact the Busan Economic Promotion Agency at 1833-3665. 

Assistant Mayor of Digital Economy Office Kim Bong-cheol said, “The Busan Sale Festa is an opportunity for small business owners to take the lead in showcasing the appeal of local commercial districts and the outstanding competitiveness of small business products to citizens,” adding, “I hope many small business owners will actively apply for participation and help energize Busan as a whole. Busan Metropolitan City will continue to implement commercial district revitalization policies to support recovery of local districts and stimulate consumption.”