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Busan Launches New “Hue & Work Seo-gu Workation Center” as a Satellite Hub for Busan-Style Workation Programs

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Busan Metropolitan City Mayor Park Heong-joon announced that the city will begin full-scale operation of the Hue & Work Seo-gu Workation Center as an official satellite hub for Busan-style workation programs starting this month, as part of efforts to build a city where work, life, and leisure are in harmony and to attract a stay-based resident population centered on areas experiencing population decline.

On January 26, Busan Metropolitan City designated the Hue & Work Seo-gu Workation Center as an official satellite hub available to participants in Busan-style workation programs.

This is the second case of a public work space for workation programs, following the Mulmeong Lounge that opened last year at Korea Maritime and Ocean University. It is expected to help strengthen the workation foundation in the western part of the city by providing stable infrastructure and to serve as a catalyst for expanding accommodation and work spaces in the private sector in the future.

The Hue & Work Seo-gu Workation Center is a public workation-specialized space located in the Songdo Beach area, designed to support both focused work and relaxation, featuring an open ocean view and a stylish interior.

The center includes a work area consisting of individual focus seats and collaborative seats, a meeting room equipped for video conferencing, a lounge for small gatherings and networking, and convenience spaces for rest and recharging. It offers a comfortable work environment and a wide range of amenities, enabling workation participants to stay for extended periods and work stably.

Busan Metropolitan City plans to establish a structure that encourages balanced stays and consumption across regions by promoting participants’ activities in the western Busan area through stay-based workation programs that utilize the local conditions of Seo-gu—an area experiencing population decline—as well as its tourism, medical, and marine resources.

In particular, Seo-gu offers the appeal of leisure and tourism destinations such as Songdo Beach and Amnam Park, and is also capable of operating differentiated medical tourism programs based on the presence of universities and general hospitals. Busan Metropolitan City plans to leverage these local strengths in connection with Busan-style workation programs to drive activation of workation programs in the region.

In addition, to promote workation programs in the Seo-gu area in conjunction with the launch of the satellite center, Busan Metropolitan City will hold an event for applications for accommodation subsidies linked to Busan-style workation programs in Seo-gu from today (Feb. 2) through Feb. 10. Details can be found on the official website for Busan-style workation programs (www.busaness.com).

Meanwhile, the Busan-style workation program has been promoted since 2022 after being selected as an investment project under the Ministry of the Interior and Safety’s Regional Extinction Response Fund. The city has been developing and operating base hubs and satellite hubs primarily in areas within Busan that are experiencing population decline.

The program aims to revitalize the local economy by expanding Busan’s resident population and, in the long term, to attract companies from outside the region. It supports corporate employees from outside Busan and international digital nomads by providing not only work spaces but also accommodation and a wide range of tourism content.

The base and satellite hubs for Busan-style workation programs operate year-round, excluding weekends and public holidays.

Busan Metropolitan City plans to continue identifying facilities suitable for workation programs in order to establish a dense network of balanced work spaces and stay hubs across regions, and to progressively enhance customized programs linked to local commercial districts and tourism content.

Through these efforts, the city aims to develop the Busan-style workation program into a distributed stay platform that expands across the city rather than remaining a single-hub initiative.

Nayoon-bin, Director General of Tourism and MICE Bureau of Busan Metropolitan City, stated, “The operation of the Hue & Work Seo-gu Workation satellite center is an important turning point that offers participants in Busan-style workation programs more diverse options for working in different regions and environments,” adding, “I hope participants will enjoy workation experiences in Busan in a flexible way that suits their working styles and living conditions.”