Busan is good

Small Giving, Great Resonance: Busan Metropolitan City Launches the BIG Giving Campaign to Make Giving Part of Everyday Life

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Busan Metropolitan City (Mayor Park Heong-joon) announced that it will implement the BIG (Busan Is good for Giving) Giving Campaign to realize social value by spreading a culture of giving and to take a leap forward as “Busan, a leading city of giving.”

Under the theme “Small Giving, Great Resonance,” the campaign was designed to create an environment where citizens can participate in donations easily and enjoyably in their daily lives. The key strategies are the “Everyday Giving Challenge” and the “City Hall-Linked Giving Campaign.”

First, through the “Everyday Giving Challenge,” the City will promote the “Miracle of 1,000 Won,” “Warmth and Empathy Together,” and “THE More Special Giving,” all linked to the “Donor Hall of Fame.”

In October last year, to honor donors and invigorate a culture of everyday giving, the City established a “Donor Hall of Fame” and a donation self-service kiosk in the first-floor lobby of City Hall—the first initiative of its kind by a metropolitan local government. Using these, the City will operate giving challenges integrated into daily life at the individual, organization, and local-leader levels.

Miracle of 1,000 Won: This individual-based challenge is open to any citizen who donates 1,000 won or more through the donation self-service kiosk. Each quarter, participants will be entered into a drawing to receive a small commemorative gift.

Warmth and Empathy Together: This organization-based challenge is open to companies, public institutions, and organizations that donate 50,000 won or more per transaction under the organization’s name through the donation self-service kiosk. Participating organizations will receive a thank-you card from the Busan Community Chest of Korea.

THE More Special Giving: This local-leader-based challenge encourages leaders from the City, welfare facilities, the City Council, companies, and other organizations to lead by example by donating through the donation self-service kiosk and taking a verification photo.

In addition, through the “City Hall-Linked Giving Campaign,” the City will operate “Giving Coffee Day,” “Giving Together,” and promotional activities linked to Deullak Nallak.

To transform City Hall from a place solely for civil services into a space where giving can be shared, the City will also run various giving campaigns in connection with facilities used within the building.

Giving Coffee Day: The City will designate a specific day each month as Giving Coffee Day. On that day, donors who use the self-service kiosk and visit Cafe Gaonbi inside City Hall will receive a commemorative gift.

Giving Together: The City will add the “Donor Hall of Fame” as a tour stop within existing City Hall tour programs (including the Future City Hall exhibition space), operating the Giving Together program so that children and students can naturally experience the practice of giving.

Promotional activities linked to Deullak Nallak: The City will place promotional materials for the Donor Hall of Fame within the Deullak Nallak facility at City Hall, providing information about giving to parents and children who participate in Deullak Nallak programs.

To implement this campaign, the City plans to establish a close collaboration system centered on the Welfare Policy Division, in partnership with relevant departments and the Busan Community Chest of Korea.

In addition, the City plans to maximize the campaign’s impact by producing trendy videos featuring its official character, Boogi, which explain how donations are used and how to participate in the campaign, and by spreading the videos through YouTube and social networking service (SNS) channels.

Jeong Tae-gi, Director General of the Social Welfare Bureau of Busan Metropolitan City, stated, “Building on the Donor Hall of Fame created inside City Hall—the first of its kind among metropolitan local governments—we will implement a variety of giving campaigns and do our utmost to build a warm community in Busan where giving becomes part of everyday life.”