Busan is good

Busan Ushers in the Era of 3 Million International Visitors, Digitizing the City’s Tourism Record

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□ Busan Metropolitan City (Mayor Park Heong-joon) announced that it has completed the development of the “Busan Tourism Digital Archive,” which systematically records, preserves, and utilizes Busan’s tourism resources, building on the achievement of ushering in the era of 3 million international visitors to Busan.

○ This project was carried out to respond to growing demand for tourism content as visitor numbers increase, and to establish an integrated management foundation for Busan’s tourism record assets that can be utilized across tourism administration, including tourism policy development, promotion, and content production.

□ The “Busan Tourism Digital Archive” is a digital repository (archive) that brings together Busan’s extensive tourism records in one place and provides diverse information.

○ The digital repository (archive) (1) systematically collects and preserves digital materials on Busan’s tourism resources and (2) integrally manages various types of digital materials—such as photos, videos, and documents—held by Busan Metropolitan City and other public institutions.

○ In addition, (3) the high-quality tourism digital materials provided by the digital repository (archive) can be freely used by anyone, in accordance with each item’s Korea Open Government License (KOGL) type, through the Free Use Permission Marking System.*
*Free Use Permission Marking System: A system that enables free use, without the burden of copyright infringement, of public works at no cost under the usage conditions specified for each type.

□ Through this project, Busan Metropolitan City digitally organized various records and content related to Busan tourism, building a total of approximately 17,000 tourism digital items.

○ It integrated and systematized records across Busan tourism—including tourism resources, festivals and events, and tourism promotion content—by type and theme, and also produced diverse forms of digital tourism content, including photos and videos as well as audio and virtual reality (VR) content.

○ Through these efforts, it established a multidimensional tourism record database that can be utilized for different purposes by a wide range of users, including tourists, tourism policy officials, content creators, and tourism industry stakeholders.

□ In addition, Busan Metropolitan City will also provide the tourism content of the “Busan Tourism Digital Archive” in English to enhance information accessibility and usability for international visitors.

□ Citizens, visitors, and anyone engaged in the tourism sector can freely browse and use tourism records and content through the “Busan Tourism Digital Archive” website at visitbusan.net/archive.

□ Busan Metropolitan City is promoting various tourism initiatives with the goal of reaching the era of 5 million international visitors, building on the achievement of surpassing 3 million international visitors last year, and it expects that the establishment of this digital repository (archive) will serve as the digital foundation of tourism records supporting these efforts.

○ Going forward, Busan Metropolitan City plans to make broad use of the digital repository (archive) as baseline data for planning new tourism projects and establishing tourism policies.

□ Na Yun-bin, Director General of the Tourism and MICE Bureau of Busan Metropolitan City, said, “The ‘Busan Tourism Digital Archive’ is an important asset that records the present of Busan tourism and designs its future,” adding, “As a tourism foundation (infrastructure) that supports a leap toward the era of 5 million international visitors, we will continue to update the website on an ongoing basis.”