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Busan Metropolitan City Visits Jeong-i Itneun Gupo Market, Launching the “Busan-style Seon (善) Prepayment” Campaign to Revitalize Spending

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Busan Metropolitan City Mayor Park Heong-joon announced that today (13), at 2:30 p.m., he will visit Jeong-i Itneun Gupo Market in Gupo-dong, Buk-gu, hold the “Busan-style Seon (善) Prepayment” campaign, and spend time communicating with merchants.

This visit has been arranged to encourage merchants by directly going to traditional markets that are struggling amid reduced consumption and an economic slowdown, and to inject vitality into traditional markets and neighborhood economies by expanding the adoption of prepayment in Busan.

First, Busan Metropolitan City will hold a meeting with merchants to hear a range of suggestions, including the market’s operating status and difficulties in day-to-day operations.

At the meeting, participants will share various on-site perspectives, including the market atmosphere ahead of the holiday season, practical challenges encountered in operating traditional markets, and measures to stimulate consumption and revitalize the market. Busan Metropolitan City plans to incorporate and refine the feedback collected on site into future policy support for traditional markets.

Next, through the Busan-style Seon (善) Prepayment campaign, the City will highlight the purpose of stimulating consumption and the need to expand the practice of prepayment.

The Busan-style prepayment is a Busan livelihood-economy policy designed to improve cash flow for small business owners—such as those in traditional markets—by allowing customers to pay in advance and revisit later, thereby encouraging a virtuous cycle of local consumption.

Through this campaign, Busan Metropolitan City plans to underscore that public institutions will take the lead and, using this as a catalyst, expand voluntary participation from the private sector—emphasizing that prepayment can serve as a practical alternative for restoring traditional markets and neighborhood commercial districts.

The City also plans to expand the Busan-style Seon (善) Prepayment beyond a one-time event and develop it into an everyday, tangible recovery in consumption that citizens and merchants can feel on the ground. In addition, Busan Metropolitan City will continue to broaden participation in prepayment, centered on City-affiliated organizations and related institutions, and will 추진 measures so that a public-sector-led culture of prepayment can take root across the local community.

Afterward, the Mayor will follow major routes within the market to observe the on-site atmosphere and operating conditions and to review the business environment of merchants who have kept their livelihoods going despite the economic downturn.

Based on what is confirmed during the visit and the merchants’ feedback, Busan Metropolitan City will continue to supplement policies as needed, including improving user convenience and stimulating consumption.

Furthermore, the City will continue on-site visits and inspections focusing on traditional markets that are most closely connected to citizens’ daily lives, and will pursue comprehensive traditional-market support and local-economy revitalization initiatives—including facility and environmental improvements—so that changes people can feel on the ground continue to follow.

Mayor Park Heong-joon is expected to say, “Traditional markets are spaces where citizens’ consumption is felt most directly, so even small changes on the ground matter,” adding, “Based on voices from the field, we will faithfully reflect them in City administration so that traditional markets can regain vitality.”