Busan is good

CES 2026 Unified Busan Pavilion Exhibitor Secures Investment to Expand into the U.S. Market

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Busan Metropolitan City (Mayor Park Heong-joon) announced that Korea LFP Co., Ltd., a participant in the “Unified Busan Pavilion” at CES 2026, has secured an investment of USD 3 million (approximately KRW 4 billion) from the global investment firm Korinvest Group.

Korea LFP is a company with strong technological competitiveness in key materials for secondary batteries. At CES 2025, it was recognized for its global technological prowess after winning an Innovation Award for the “world’s first safe battery management system featuring an integrated fire suppression device.”

Korinvest, a global investment firm, is a U.S.-based investment company established for the purpose of investing in Korean-founded startups and venture companies. Busan Metropolitan City expects this case to become a representative success model in which the global expansion of a local advanced industry company and the attraction of foreign investment lead to tangible results.

With this investment, Korea LFP plans to accelerate the expansion of its local production and supply chain in the United States.

Korinvest highly evaluated Korea LFP’s core technologies and growth potential in the fields of secondary batteries and energy storage systems (ESS). Following an initial investment of approximately USD 200,000 in October, Korinvest has now decided on an additional investment of USD 3 million to support: ▲establishing a local production system in North America ▲expanding the supply chain ▲strengthening strategic partnerships.

Meanwhile, at CES 2026, Busan companies achieved their best-ever award results—winning 2 Best of Innovation Awards and 11 Innovation Awards—demonstrating their technological competitiveness and innovation capacity on the global stage. Crosshub Co., Ltd. won a Best of Innovation Award for its “blockchain-based 4th-generation hybrid identity authentication (IDBlock)” technology, while Studio Lab Co., Ltd. received a Best of Innovation Award for its intelligent filming robot, “GENCY Studio.”

In addition, 11 companies—including MAPSY Co., Ltd.—won Innovation Awards, drawing global attention to the technological strength and innovation capacity of Busan-based companies.

<11 Innovation Award-winning companies>
▲CIT Co., Ltd. (ultra-flat copper deposition glass for semiconductor packaging) ▲DataFlare Co., Ltd. (ship identification and carbon emission monitoring platform) ▲Twohands Interactive Co., Ltd. (augmented reality digital sports platform using LiDAR sensors) ▲SharpenGot Co., Ltd. (AI- and IoT-based disaster safety system) ▲VisionTech Co., Ltd. (non-waterproof structure circuit breaker with leakage current limiting function) ▲Hub Platform Co., Ltd. (“Peanut Cat”–cat identification recognition / designated automatic smart feeder) ▲PowerCool Co., Ltd. (“PowerCool Handy 2026”–hybrid portable air conditioner) ▲Vueron Technology Co., Ltd. (“Vux”–LiDAR software integrated development platform) ▲Moss Co., Ltd. (all-in-one music platform) ▲AImoon Healthcare Co., Ltd. (AI-based sarcopenia diagnostic solution) ▲MAPSY Co., Ltd. (AI-based digital twin navigation platform)

In particular, MAPSY has won Innovation Awards for two consecutive years, following last year’s recognition, and is receiving strong interest from the global shipping and logistics industries for its “AI-based digital twin navigation platform.”
MAPSY began engaging with CMA CGM—widely regarded as one of the world’s three major shipping companies—through exchanges at the Unified Busan Pavilion at CES 2025 and has since maintained a global partnership. This year, with support from CMA CGM, the company is participating in CES through the France Pavilion.

After participating in CES 2025 as part of “Team Busan Phase 1,” MAPSY also recently took part in KORMARINE 2025, where its live demonstration booth featuring real-time digital twin technology for the Arctic shipping route attracted strong interest from visitors.

Building on these achievements, a discussion session was held at the Unified Busan Pavilion on January 7 (local time), bringing together Mayor Park Heong-joon, a vice president of CMA CGM, and the CEO of MAPSY to discuss future marine industry issues such as the digital transformation of shipping operations and the Arctic shipping route.

The two companies plan to continue discussions after the exhibition on ways to develop their cooperation into practical global business partnerships. This case is significant as a representative example of a Busan-based startup securing global partnerships and achieving consecutive award results on the world stage with support from Busan Metropolitan City.

Meanwhile, Plug and Play—one of the world’s largest innovation ecosystems and investment firms—followed its participation in Busan FLY ASIA 2025 last September by visiting the Unified Busan Pavilion at CES 2026. After reviewing the innovation capabilities of Busan startups firsthand, its vice president met with Mayor Park Heong-joon to discuss measures to expand the global expansion and cooperation of local startups.

Mayor Park Heong-joon stated, “The investment attraction and award achievements of Busan companies at CES 2026 are visible results of the advanced industry development and global expansion support policies that the City has pursued,” adding, “We will continue to actively support overseas expansion and foreign investment attraction for local companies with outstanding technological capabilities, and grow Busan into a global hub city for advanced industries.”