Busan is good

Busan Metropolitan City Reaches KRW 4.27433 Billion in Hometown Love Donations in 2025, Setting an All-Time Record

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Busan Metropolitan City Mayor Park Heong-joon announced that the total amount of Hometown Love Donations raised in 2025 reached a provisional KRW 4,274,330,000, the highest amount since the system was introduced, ranking first among the eight special and metropolitan cities.

This figure represents an approximately 9.2-fold increase compared to the amount raised in 2024 (KRW 455,897,000). Busan Metropolitan City expects that the warm support sent by people from Busan living across the country and donors nationwide will become a new driving force in creating “a happy Busan for its citizens.”

The record-breaking performance is analyzed as being largely driven by the “Mega Giveaway Season 2! Busan Hometown Love Donation Year-End Big Event,” held from October 16 to December 31 last year.

During the event period alone, more than 29,000 people participated out of the total 41,849 donors, and the amount raised reached about KRW 2.96 billion, accounting for approximately 70 percent of the total amount raised in 2025.

Busan Metropolitan City announced yesterday (Jan. 6) that it had finalized and released the list of 2,930 winners. Winners can check their results on the Busan Metropolitan City website under Busan News → New Announcements → Integrated Notices (busan.go.kr). Various prizes featuring the appeal of Busan are scheduled to be provided to the winners.

Busan Metropolitan City also plans to transparently and substantively manage the funds secured through Hometown Love Donations last year, while focusing its administrative capacity on identifying additional fund projects for 2026 that align with the purpose of the program.

In addition to the six projects (KRW 860 million) that have already been confirmed—such as the purchase of a “Happy Sharing Bus” for welfare centers—Busan Metropolitan City will continue to identify new, citizen-centered projects that allow donors to feel proud, including support for socially vulnerable groups, the promotion of arts and culture and public health for local residents, and revitalization of local communities.

Park Geun-rok, Director General of Administrative Management Bureau of Busan Metropolitan City, said, “We sincerely thank all donors who have not forgotten Busan and have sent their precious support,” adding, “We will do our utmost to identify meaningful projects that reflect donors’ intentions so that these valuable donations can be used where they are most needed and in the most worthwhile way.”

Meanwhile, anyone can easily participate in Hometown Love Donations through the Hometown Love Donation e-Platform (e) (ilovegohyang.go.kr). Donors can receive a tax credit benefit and, within 30 percent of the donation amount, return gifts such as local specialty products.