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“2025 Youth-Attractive Companies” Employment Strategy Competition Held… Four Teams Win Awards, Including Dong-A University’s “Smart Kids” Team, the Grand Prize Winner

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Busan Metropolitan City (Mayor Park Heong-joon) announced that it held the “2025 Youth-Attractive Companies Employment Strategy Competition” yesterday afternoon (Dec. 23) at the Convention Hall of Busan City Hotel, with active participation from young people.

The competition was organized as part of a project 추진 under the “Business Agreement to Improve Busan Youth’s Perception of Local Companies,” signed between Busan Metropolitan City and the Korea Asset Management Corporation. It was designed to help young people deepen their understanding of “Youth-Attractive Companies”—companies that appeal to young people—and support them in developing their own concrete employment strategies.

Business Agreement to Improve Busan Youth’s Perception of Local Companies

• ●Date signed: July 8, 2025

• ●Parties: Busan Metropolitan City ⇔ Korea Asset Management Corporation

• ●Key content: Bilateral cooperation to improve Busan youth’s perception of local companies

“Youth-attractive companies” are a signature youth employment policy of Busan Metropolitan City, under which the City identifies and selects companies that young people prefer—based on factors such as wage and income levels, employment stability, and work-life balance—and actively connects (matches) them with young talent. In particular, this year the City selected a total of 110 companies (19 in “Salary,” 26 in “Welfare,” 25 in “Work-Life Balance,” and 40 in “Future”), expanding the number from 100 companies last year and continuing to strengthen efforts to discover youth-friendly companies.

The competition featured representative teams from seven universities that participated in the “2025 Busan Youth Employment Plus Academy”: Kyungsung University, Pukyong National University, Tongmyong University, Dongseo University, Dong-A University, Dongeui University, and Silla University.

Each team, selected through a university-level competition, presented corporate analyses and employment strategies focused on youth-attractive companies.

2025 Busan Youth Employment Plus Academy

• ●Operating institutions: Universities with University Job Plus Centers

• ○Kyungsung University, Pukyong National University, Tongmyong University, Dongseo University, Dong-A University, Dongeui University, and Silla University

• ●Key content: 운영 교과목 to improve perceptions of outstanding local companies, selection of each university’s representative team, and hosting of the Youth-Attractive Companies Employment Strategy Competition

• ●Implementing organization: Busan Employers Federation

• ○Linked to the Youth Job Growth Project

A judging panel composed of officials from Busan Metropolitan City, the Korea Asset Management Corporation, the Busan Economic Promotion Agency, the Busan Employers Federation, and external experts evaluated the teams comprehensively based on the depth of corporate analysis, the completeness of employment strategies, and presentation skills.

As a result, the following four teams received awards:

• ●Grand Prize: Dong-A University, “Smart Kids” team

• ●Excellence Award: Kyungsung University, “Kim-Yoon-Choi Strongest Team”

• ●Encouragement Awards: Dongseo University, “No Loss Team,” and Pukyong National University, “Get Us Hired Team”

The Grand Prize and Excellence Award teams will receive certificates signed by the heads of the respective institutions, along with prize money and on-site internship opportunities at the Korea Asset Management Corporation.

The Grand Prize-winning team analyzed the characteristics and external environment of GST Co., Ltd. and, through intensive analysis centered on the target job role, presented a tailored employment strategy that organized the recruitment process and required competencies. The team received high marks for its understanding of the job role and the specificity of its strategy.

The Excellence Award-winning team selected Korea Savings Bank as its subject for analysis and received favorable evaluations for comprehensively examining the company’s competitiveness and job characteristics, and presenting a step-by-step job preparation roadmap (schedule plan).

Kim Gwi-ok, Director General of the City’s Youth Industry-Academia Bureau, stated, “This competition offered young people meaningful, hands-on employment experience by having them analyze youth-attractive companies directly and gain a better understanding of companies and job roles,” adding, “We will continue to expand a variety of programs that connect young people with youth-attractive companies.”