Busan is good

Four “2025 Busan Exemplary Good Price Businesses” Selected for Practicing Price Stability and a Culture of Sharing

내용

Busan Metropolitan City (Mayor Park Heong-joon) announced that it has selected four “2025 Exemplary Good Price Businesses” that set an example in stabilizing prices by offering reasonable prices and high-quality services.

A “Good Price Business” refers to a personal service business that provides high-quality services at prices lower than the local average. Since 2011, the central government and local governments have designated such businesses to help stabilize prices in the personal services sector. As of the end of November this year, Busan has designated a total of 848 Good Price Businesses.

Based on recommendations from district and county offices and on-site evaluations, the city finalized the selection of this year’s Exemplary Good Price Businesses. These businesses received high marks across various criteria, including not only price levels but also social contribution activities.

The four selected businesses are Ilmi Driver’s Restaurant (CEO Lee Soon-sim, Bupyeong-dong, Jung-gu), Park Hyun Hair Club (CEO Park Hyun-moon, Mora-dong, Sasang-gu), Wonjo Gijang Handmade Kalguksu (CEO Jeong Yoon-jin, Gijang-eup, Gijang-gun), and Jayeon Bunsik Somunnan Handmade Kalguksu (CEO Jang Chan-rye, Suyeong-dong, Suyeong-gu).

[Ilmi Driver’s Restaurant in Jung-gu]
The restaurant offers hearty meals at prices affordable for ordinary citizens, such as sirak-gukbap for 4,500 won, seonji-gukbap for 5,000 won, udon for 3,500 won, and high-quality Samjin fish cake for 500 won per piece. It has also consistently engaged in various volunteer activities, including donating rice and participating in briquette delivery services for free meal centers. The owner even remarks that, out of pride in being a Good Price Business, it is difficult to raise prices, demonstrating a strong commitment to price stability.

[Park Hyun Hair Club in Sasang-gu (haircuts 5,000 won, coloring 5,000 won)]
With meticulous skills and reasonable prices, the salon has earned strong trust from local residents, to the extent that it is affectionately nicknamed “our neighborhood scissors master.” Inspired by volunteer work at a psychiatric hospital, the owner continues to provide home-visit and free haircut services. When long-time customers have difficulty getting around, the owner personally visits them to carefully cut their hair, creating heartwarming stories within the local community.

[Wonjo Gijang Handmade Kalguksu in Gijang-gun]
The restaurant is known as a “trusted place to eat,” using only fresh ingredients such as domestically grown sun-dried chili peppers and cabbages purchased directly from the Gijang Market each day. For its red bean kalguksu, it insists on using only domestically produced red beans. Thanks to these strict ingredient standards, many regular customers go out of their way to visit, saying that the ingredients are reliable.

[Jayeon Bunsik Somunnan Handmade Kalguksu in Suyeong-gu]
This Good Price Business offers “authentic handmade kalguksu,” with noodles made to order and boiled immediately, at a price of 5,000 won. The soybeans used for its kongguksu are all domestically produced, reflecting strong pride in both ingredients and craftsmanship. With reasonable prices and carefully prepared dishes, the restaurant has earned the affection of local residents.

Kim Bong-cheol, Assistant Mayor of Digital Economy Office, said, “The businesses selected this time are easing the burden on citizens by refraining from raising prices despite difficult conditions, while also setting an example for the community through sharing and volunteer service.” He added, “Busan Metropolitan City will continue to discover and support Good Price Businesses and strengthen promotion efforts to spread a culture of reasonable pricing and create a virtuous cycle for the local economy.”

A list of Good Price Businesses can be found on the “Busan Good Price Treasure Hunt” website at https://부산착한가격.com.