Busan is good

Children Reporters Take the Lead in Promotion at the 2025 Busan International Children’s Book Fair

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Busan Metropolitan City announced that, beginning today (December 11) through December 14, it will operate a promotional booth for the Busan Children’s Newspaper Big Eye Dorandoran at Exhibition Hall 1 of BEXCO in Haeundae-gu, where the 2025 Busan International Children’s Book Fair is being held.

The promotional booth will showcase child-friendly media produced by Busan Metropolitan City, including the children’s newspaper Big Eye Dorandoran, the English-language newspaper Busan is Good, and the online English news service Daily Busan.

The Busan Children’s Newspaper Big Eye Dorandoran, first published last June, aims to improve children’s literacy and foster local pride. It is distributed quarterly to classrooms of grades 3–6 at elementary schools across Busan.

In particular, the newspaper features a variety of articles written through hands-on reporting activities conducted by the Kkoma Busan Reporters (Kkobugi Team). This reinforces the newspaper’s identity as “a newspaper created by children and read by children,” which has been very well received.

At the 2025 Busan International Children’s Book Fair, the Kkoma Busan Reporters will embody this identity by directly operating the promotional booth, introducing the newspaper to visitors, and sharing their personal experiences as reporters.

Throughout the event period, the Kkoma Busan Reporters will carry out real journalistic roles such as promoting the children’s newspaper and the reporter program, providing information on recruitment, assisting with article-writing activities, and conducting on-site sketches and reporting.

At the Big Eye Dorandoran promotion booth, issues from the premier edition through the December issue will be on display, and the latest editions of both the children’s newspaper and the English-language newspaper will be distributed on-site.

A range of children’s participation programs will also be offered, such as “Today, I Am a Reporter! Mini Article Writing” and a Hidden Picture Challenge, with various prize-draw opportunities available for participants.

Busan Metropolitan City expects that operating this promotional booth will lead to a variety of positive outcomes, including enhanced brand awareness for the children’s newspaper, expanded recruitment for the Kkoma Busan Reporters, strengthened outreach for the English-language newspaper, and increased opportunities for children to experience media and journalism.

Meanwhile, applications for the 2nd Kkoma Busan Reporters, who will be active throughout 2026, are now open for Busan elementary school students in grades 4–6 (as of the 2026 academic year) until December 31. Details may be found on the Big Eye Dorandoran website at https://www.busan.go.kr/kids.

Won Young-il, the City Spokesperson, stated, “This booth is particularly meaningful because the children reporters introduce both the newspaper and the reporter program themselves,” adding, “We expect Busan’s child-centered media ecosystem—where children learn, document, and grow—to further expand.”