Busan is good

Busan Metropolitan City Releases New Promotional Video Showcasing Creative Approaches to Utilizing Vacant Houses

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Busan Metropolitan City (Mayor Park Heong-joon) announced that it will release today (11th) a promotional video created to raise citizens’ awareness of the vacant house issues that have become a major urban concern.

The city produced the promotional video to increase public interest in vacant house maintenance and encourage property owners to participate in Busan’s utilization-oriented vacant house improvement projects.

The video, titled “Your Vacant House Worries Will Disappear,” features public officials in charge of the vacant house improvement program. They appear directly in the video, humorously parodying the fairy tale “Aladdin and the Magic Lamp,” in which three wishes are granted.

The city presents its key vacant house policies—demolition, renovation, and remodeling—through cheerful storytelling rather than a rigid policy-promotion format.

To boost the revitalization of aged vacant house management, the city introduces a policy under which it provides demolition subsidies of 11 million won per house to owners who agree to allow public use of their property for three years after demolition, along with actual case examples of vacant house improvement.

The video also covers remodeling vacant houses into shared lodging facilities for domestic and international visitors, aiming to attract the interest of tourists and younger residents.

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The video can be viewed on the city’s official YouTube channel, Busantube (www.youtube.com/@Busan_is_good), under the playlist “Gongmu-won-i’s Self-Sufficiency.”

“Gongmu-won-i’s Self-Sufficiency” is a content series in which the public officials managing respective projects appear directly and explain complex municipal information in an engaging and relatable manner. A key feature is that both the Media Content Team and project officials participate from the idea-planning stage through the entire promotional process.

To encourage public participation, the city will also host a viewer comment event using the comment section of the Busantube YouTube channel.

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Marking the release of this video, the city plans to continue diverse promotional activities so that the vacant house improvement program can evolve beyond simple demolition and become a new model for urban regeneration.

Bae Seong-taek, Director of the Housing & Architecture Bureau, stated,
“Resolving vacant house issues requires active consent and interest from property owners. We hope that this trendy and relatable promotional video encourages more vacant house owners to take interest in and participate in the improvement program.”