Busan is good

Busan Metropolitan City Expands the Value of Its Leading Local Companies Through Media Art in Downtown Haeundae

내용

Busan Metropolitan City (Mayor Park Heong-joon) announced that it has begun broadcasting large-scale media art wall videos promoting the achievements and industrial capacity of “Busan Metropolitan City Leading Local Companies,” which play a key role in driving the regional economy, through the media façade of Grand Josun Busan in Haeundae-gu.

These promotional videos for the “Busan Metropolitan City Leading Local Companies” will be screened through the end of February 2026 and are drawing attention as symbolic content that enhances the image of Busan’s industries and the competitiveness of its leading local companies through major media installations in the city center, in connection with the “2025 Haeundae Light Festival” currently taking place across the Gunam-ro area.

The video content was planned based on suggestions delivered by companies during the “2025 Busan Metropolitan City Leading Local Companies Certification Ceremony and Roundtable,” held last July.

At the time, companies proposed that “Busan Metropolitan City should take an active role in promoting outstanding local companies to create a virtuous cycle in which excellent young talent is drawn into regional industries.”

In response, the city produced promotional videos that individually highlight the achievements and industrial strengths of 68 designated “Busan Metropolitan City Leading Local Companies.”

In particular, the videos utilize the isometric technique, widely popular among younger generations around the world, to express each company’s technological capabilities and the dynamism of the city in a three-dimensional and visually engaging way. This approach offers citizens an intuitive experience of Busan’s industrial pride and vision for the future.

The main screening location—Haeundae’s Gunam-ro area—ranked second among the “Top 500 Korean Tourist Spots” based on social data. With the Haeundae Light Festival, beach busking performances, nighttime scenery, and other year-end attractions that began on November 29, the area attracts numerous citizens and tourists, suggesting a strong promotional effect.

Since mid-November, the city has pursued an extensive promotional effort by simultaneously broadcasting the videos across diverse platforms, beginning with the Haeundae media art walls (Grand Josun Busan and the Yucaro Automobile Haeundae Building media façades), the media wall on the first floor of City Hall (Delak Nalak zone), the city’s official social media channels (blog, Instagram, etc.), and 30 IPTV locations across Busan.

The city designed this project not only as promotional content but also as a way for citizens to naturally recognize the value of leading local companies in their daily routines.

In particular, the city aims to instill pride and motivation among employees of these leading local companies by screening the videos at major everyday transit hubs—such as bus terminals, Busan Metro stations, and sports parks—and near industrial complexes in the western and eastern regions of Busan.

One citizen who viewed the media façade remarked, “The videos unfolding in the heart of the city presented a moving moment where industry meets art, and where city and business come together. The vibrant energy of Busan was vividly conveyed, just like a ‘pink heart’ beating with life.”

Kim Bong-cheol, Assistant Mayor of Digital Economy Office, stated, “The ‘Busan Metropolitan City Leading Local Companies’ represent outstanding regional enterprises that are transforming the economic foundation of Busan,” adding, “Busan Metropolitan City will continue to develop policies to support and foster excellent companies.”