Busan is good

Busan Metropolitan City Hosts the “Busan Fintech Hub Sales and Marketing Forum” in Seoul to Attract Innovative Companies from the Capital Region

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Busan Metropolitan City (Mayor Park Heong-joon) announced that it will host the “Busan Fintech Hub Sales and Marketing Forum” today (December 2) at 10:00 a.m. at the Westin Seoul Parnas Hotel in Gangnam-gu, Seoul, with more than 70 participants including startup founders and partners.

The forum was organized to promote the practical support capabilities and achievements of the “Busan Fintech Hub” to stakeholders in the capital region, and to strengthen strategic connections while attracting innovative companies from Seoul and surrounding areas.

The event focuses on enhancing the practical competitiveness of participating startups by offering diverse programs aligned with the evolving digital marketing and sales environment ahead of 2026. The program includes Google AI-based practical strategies, startup growth case studies, and a support system designed to strengthen fintech-based business models (BMs).

In particular, since the goal of the forum is to attract innovative companies from the capital region, the city will explain the Hub’s customized growth support system and the practical support environment available to companies relocating to Busan. The city also plans to actively promote opportunities for proof-of-concept projects, collaboration, and investment in connection with financial institutions and investment firms located in the Busan International Financial Center (BIFC).

In addition, the city aims to enhance the likelihood of attracting innovative companies from the capital region to the “Busan Fintech Hub” and to strengthen its role as a gateway for linking startup communities between Busan and Seoul.

Furthermore, the city plans to expand corporate participation by leveraging online channels and cooperative networks while strengthening promotional efforts for the achievements of the “Busan Fintech Hub,” with the goal of expanding Busan’s position as a growth hub for fintech industries.

Since its establishment in 2019, the “Busan Fintech Hub” has grown into a specialized support center for fintech-based startups. Through the expansion of its facilities and the reinforcement of customized programs, the Hub has actively attracted relocation and collaboration demand from innovative companies in the capital region.

Thirty-one percent of the tenant companies have seen their revenue increase by more than tenfold after moving in, demonstrating that the Hub provides more than just office space—it offers a practical growth support system aimed at enhancing corporate revenue and job creation. As a result, tenant companies have achieved tangible outcomes and continued growth following their relocation. Building on this foundation, the city is strengthening connections with the Busan Financial Center to expand the Hub’s role as a strategic fintech hub.

Lee Jin-su, Director of Financial Startup Policy at the city, stated, “The ‘Busan Fintech Hub’ continues to reinforce programs that provide practical support for startup growth. We will further strengthen our foundation for attracting innovative companies—through relocation support, proof-of-concept collaboration, and connections to policy financing—so that companies from the capital region can experience new growth opportunities in Busan. Our goal is to establish Busan as the leading city for fintech business.”