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Busan Metropolitan City Holds Final Performance Presentation for the “Seafood Product Company Advancement Support Project”

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Busan Metropolitan City (Mayor Park Heong-joon) announced that it will hold the “Final Performance Presentation for the Seafood Product Company Advancement Support Project” today (December 2) at 10:00 a.m. at the Busan Seafood Platform located in Jangnim-dong, Saha District.

This event has been organized to share the achievements of the project implemented over the past two years and to explore improvement measures for the developed products. The “Seafood Product Company Advancement Support Project” is supported by the city and the Ministry of Oceans and Fisheries and implemented by Busan Technopark.

The project, launched in 2024, aims to increase the added value of Busan’s seafood product industry. Over the course of two years, KRW 2.3 billion in national and municipal funding was invested to support new product development, branding, and market expansion for seafood product companies. A total of 12 small and medium-sized seafood product companies based in Busan participated.

The 12 companies selected as final project participants developed 26 new products, including ▲protein snacks made from seafood ingredients (Jeongseonggitdeun) ▲organic seaweed snacks (Cheongsanae Food) ▲fish steak ready meals (The Source Korea) ▲grilled pollack roe products (Deokhwa Food) ▲aged sashimi (Bareun Sea) ▲mackerel and Spanish mackerel hamburger steak (Rockfish) ▲low-loss frozen king crab meal kits (Eogiya Factory) ▲nutritious seafood rice pots (Harmonic Food) ▲salmon ham produced using dry-aging and osmotic-pressure techniques (Seawell) ▲rice-based gluten-free fish snacks (Myeongseong Food) ▲fusion seafood tteokbokki (Dongbang Distribution) ▲fried monkfish (Haenara Fisheries).

Through this project, small and micro-sized seafood product companies in the city were supported in developing high value-added ready-to-eat and instant products through research and development, while promotional activities—including buyer consultations with product planners and merchandisers from major distributors—helped participating companies introduce new products and expand their distribution networks.

The 12 participating companies achieved significant outcomes, including entry into major retail platforms such as Market Kurly, NS Home Shopping, and Korea Post Shopping. As a result of new product development, the companies collectively recorded a KRW 5.2 billion increase in total sales, created 25 new jobs, and secured export contracts.

During the presentation, participating companies will introduce their product development achievements and market expansion results. A consumer tasting event will also be held, inviting general consumers to assess the developed products. This will help companies evaluate product marketability and explore improvement directions.

The performance presentation will feature reports from all 12 participating companies—Jeongseonggitdeun, Cheongsanae Food, The Source Korea, Deokhwa Food, Bareun Sea, Rockfish, Eogiya Factory, Harmonic Food, Seawell, Myeongseong Food, Dongbang Distribution, and Haenara Fisheries—on the results of their two-year project activities.

For the tasting event, 30 consumers with a strong interest in seafood products were recruited in advance. They will sample the developed products on-site and provide evaluation feedback.

Park Geun-rok, Director General of the Marine, Agriculture, and Fisheries Bureau, stated, “Busan Metropolitan City will continue working to enhance the added value and competitiveness of the seafood product industry through steady support,” adding, “We look forward to seeing more companies actively participate so that the local seafood product industry can take another leap forward.”