Busan is good

Busan Metropolitan City to Host the Youth Designer Collaborative Design Project Exhibition

내용

Busan Metropolitan City (Mayor Park Heong-joon) announced that it will host the Youth Designer Collaborative Design Project Exhibition for six days, from December 1 to December 6, at the transfer corridor of City Hall Station on Busan Metro Line 1.

This exhibition presents to the public the design outcomes completed by young designers through collaboration among the City, Design Council Busan, and local companies. A total of 15 works interpreting diverse issues in Busan from creative and design-centered perspectives will be on display.

Busan is home to 17 universities with design-related departments, 121 associated programs, and approximately 5,400 enrolled students, representing one of the largest design education bases in the country. Beginning this year, the City has actively launched initiatives in partnership with universities to foster emerging young designers.

The Youth Designer Collaborative Design Project is an industry-academia cooperation initiative in which 48 university student designers formed 10 teams and collaborated over seven months with the City, participating universities, local companies, and a panel of professional advisors (mentors). Students majoring in visual design, industrial design, environmental design, promotional video production, and related fields conducted data analysis, market research, corporate consultations, workshops, and mentoring sessions to develop practical design solutions, which are now being unveiled through this exhibition.

The project was jointly advanced by the City, universities, local companies, and professional advisors (mentors). Participating teams proposed creative design solutions on topics ranging from corporate challenges and brand development (positioning) to packaging design and spatial improvement for socially disadvantaged users.

In particular, seven Busan-based companies—such as Samjin Food Co., Ltd., Taeseongdang Co., Ltd., and Orange Sea Co., Ltd.—participated in the project, integrating students’ creative ideas into their corporate branding and product design efforts. Local companies collaborated with university student designers to conduct market research aligned with younger consumer preferences and to explore idea-generation processes. They incorporated a range of innovative proposals into branding, product development, and design innovation.

Go Mi-jin, Director General of the Future Design Headquarters of the City, stated, “This exhibition showcases the outcomes of a collaborative project jointly carried out by the City, universities, and local companies. It will provide young designers with valuable hands-on experience while giving companies the opportunity to utilize creative ideas.” She added, “We expect the Youth Designer Collaborative Design Project to become a sustainable cooperation model that enables schools, businesses, and the local community to grow together.”