Busan is good

Busan Metropolitan City Signs MOU with “Distinguished Local Companies” and Hosts Networking Event… Expanding Culture of Public-Private Cooperation and Preferential Support

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Busan Metropolitan City (Mayor Park Heong-joon) announced that today (14th) at 4 p.m., it will hold the “Busan Distinguished Local Companies” public-private cooperation preferential support agreement ceremony and an employee networking event at the Holy Lounge Songjeong Main Branch (Haeundae-gu Workation) in Songjeong-dong, Haeundae-gu, and establish a public-private partnership system to support the practical growth of local companies.

○ The event will be attended by approximately 40 employees of Busan’s Distinguished Local Companies, as well as representatives from the two agreement organizations—Surfholic Co., Ltd. and Ten Percent Coffee Co., Ltd.—and about 50 officials from major sectors including finance, export, tourism, and culture, such as the Busan Economic Promotion Agency, the Korea Technology Finance Corporation (Busan Contents Venture Investment & Finance Center), the Korea Trade-Investment Promotion Agency (Busan Office), and the Busan Tourism Organization. Participants will share the value of Busan’s Distinguished Local Companies and reaffirm their commitment to mutual cooperation.

This agreement was pursued to expand customized welfare and cultural preferential support policies for Distinguished Local Companies and their employees, and to build a practical support platform that companies can genuinely feel.

○ Surfholic Co., Ltd. currently operates an integrated membership platform partnered with 30 tourist and marine leisure facilities nationwide—such as surfing venues, river cruises, aquariums, Lotte World, Arte Museum, Blueline Park, Skyline Luge—and 63 local brand restaurants and cafés, including Casa Busano, Chofil Sal Dwaeji-gui, and Gwanganchina. Through this agreement, it will provide Distinguished Local Company employees with a complimentary annual membership (worth approximately 30,000 KRW per person), supporting a balanced work-life environment.

○ Ten Percent Coffee Co., Ltd., a leading coffee franchise representing Busan, will offer a 10% discount when employees of Distinguished Local Companies purchase group paper coupons and will expand the range of preferential benefits for employees in the future.

○ Through this agreement, the City aims to create a regional industrial ecosystem where companies are respected and employees are happy, and will continue to expand cooperative networks with various institutions while identifying policies that employees can experience in their daily lives.

During the following networking event, participants will reaffirm their commitment to a new leap forward for the local economy through the “Busan Distinguished Local Companies Vision Sharing Challenge.”

○ Busan’s Distinguished Local Companies are expected to go beyond the concept of merely being long-standing local companies and to establish themselves as a trusted certification brand representing Busan and a symbol of civic pride.

○ To widely promote the excellence and competitiveness of Busan’s Distinguished Local Companies, the City has produced a promotional video and has started displaying it on the Yukaro Building in the Gunam-ro area of Haeundae, a major tourist destination. Beginning on the 15th, the video will also be shown on the media façade of the Grand Josun Busan in Haeundae, actively promoting the industrial strength of Busan led by these companies.

Mayor Park Heong-joon stated, “Busan’s Distinguished Local Companies are the foundation of Busan’s economy and a source of civic pride. Through this agreement, we will create a public-private cooperation model where companies can grow and employees can be happy,” adding, “The City will continue to listen closely to on-site voices and provide active support so that Busan’s Distinguished Local Companies can be firmly established as Busan’s representative brand.”