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Busan Children’s Complex Cultural Space Welcomes 2 Million Visitors! “Deullak Nallak Short-Form Challenge” to Be Held

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Busan Metropolitan City (Mayor Park Heong-joon) announced that it will host the “Deullak Nallak Short-Form Challenge,” a two-week citizen participation event, from November 3 to 16 to commemorate the achievement of 2 million cumulative visitors to Deullak Nallak in 2025.

“Deullak Nallak” is a core facility of the 15-Minute City initiative—a complex cultural space where children and parents can safely enjoy immersive digital content and media art programs that reflect regional characteristics. Currently, 90 locations are in operation, with an additional 17 under development.

This event invites citizens to produce short videos and post them on their personal social media accounts before submitting them via the Deullak Nallak integrated platform. It is designed to celebrate Deullak Nallak’s success together with citizens while fostering participation and shared engagement.

The contest theme is “Deullak Nallak Welcomes 2 Million Visitors—Let’s Celebrate Together!”, and all citizens are welcome to join. Busan Metropolitan City will select two outstanding entries through internal review and award small prizes to 20 randomly selected participants.

Details on how to participate can be found on the integrated Deullak Nallak platform of the Busan Children’s Complex Cultural Space (busan.go.kr/bschild).

On the platform, users can also find information about nearby Deullak Nallak facilities and various programs operated at each site.

Meanwhile, “Deullak Nallak” is a children’s complex cultural space that fosters creativity and imagination by transforming underutilized areas within 15-minute living zones into child-friendly libraries and experiential learning spaces that integrate analog and digital content. The initiative has received both domestic and international recognition for its innovative approach.

Last year (2024), Deullak Nallak received the Grand Prize in the “SDG City Awards,” jointly hosted by the Asia-Pacific Urban Cooperation Network and the United Nations Economic and Social Commission for Asia and the Pacific (UNESCAP), as an exemplary innovation case. In addition, a survey conducted from June to September 2025 recorded a satisfaction score of 95.7 points and a revisit intention rate of 97.6 percent, indicating strong public response.

Kim Gui-ok, Director General of the Youth and Industry-Academia Bureau of Busan Metropolitan City, stated, “Reaching 2 million cumulative visitors is more than just a number—it signifies that Deullak Nallak has truly become an integral part of citizens’ daily lives as Busan’s unique and innovative family-friendly space.” She added, “We will continue to enhance Deullak Nallak with diverse content and manage it as a citizen happiness space that everyone loves to visit.”