Busan is good

Busan in the Movies Comes to Life! Busan Metropolitan City Leads Experiential Content Tourism with “Cinema Pop-up”

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Busan Metropolitan City Mayor Park Heong-joon announced that, together with Lee Jeong-sil, President of the Busan Tourism Organization, the City will officially operate the “Cinema Pop-up” at the Forest of Imagination in the Busan Cinema Center from October 31 (Fri) to November 9 (Sun), every Friday to Sunday from 2:00 p.m. to 8:00 p.m.

The City plans to offer unique tourism experiences through programs that allow visitors to directly engage with the music and iconic scenes of movies filmed in Busan, building on its strong foundation of visual content and infrastructure—including films, dramas, and the Busan International Film Festival.

The event will be held in connection with the “Busanpho” musical performance taking place at the Cinema Center during the same period, allowing visitors to enjoy both programs together.

The event is open to everyone free of charge from 2:00 p.m. to 8:00 p.m. on Fridays, Saturdays, and Sundays throughout the period, with some experience programs requiring paid admission.

This year’s “Cinema Pop-up” will feature experiential movie content based on famous films set in Busan, including cinema concerts and “talks with the audience.”

On November 1, emotional vocal duo GilguBonggu and other artists will perform in a movie-themed concert. Visitors can also take part in K-Pop dance classes and enjoy K-lifestyle experiences that combine movie-inspired food and beverages.

On November 8, director Park Chan-wook’s acclaimed film Decision to Leave will be screened, followed by a review session with film critic Lee Dong-jin.

Various on-site events will also be available for domestic and international tourists at the Busan Cinema Center, offering them a unique and enjoyable experience.

Visitors can participate in experience zones where they can create popular movie characters or enjoy Halloween-style makeup, game zones inspired by movie motifs, filming sets recreating movie scenes, food zones offering cinematic dishes, and market zones selling movie-related items. Visitors who complete experience missions will also receive commemorative gifts.

To accommodate foreign visitors coming to Busan for large-scale international events such as the APEC Summit, the City has produced English-language promotional materials to help international tourists enjoy the experience more conveniently.

For more information, please visit Busan Metropolitan City’s official social media channel instagram.com/visitbusan.kr and the Visit Busan website (visitbusan.net).

Since August, the City has also been offering six specialized themed tour programs based on movie filming locations in Busan to attract purpose-driven tourists and promote longer stays.

The programs include:

• ●Life Movie Tour themed around Ode to My Father (Gukjesijang)

• ●Noir Emotion Tour connecting filming locations from Friend and Nameless Gangster: Rules of the Time

• ●Romance Drive Movie Road linking major sites in East Busan

• ●Night Flashcut Tour combining mission-based experiences with The Thieves and The Outlaws

• ●Retro Stay Tour themed around the original downtown area

• ●Chase and Mystery Stay Tour based on crime and thriller films

The City will continue to introduce various tourism contents linked to Busan’s film and visual media industries through the end of this year.

Kim Hyun-jae, Director General of the Tourism and MICE Bureau, said,
“Busan is a world-renowned ‘City of Film,’ home to the Busan International Film Festival and a major filming location for domestic and international movies and dramas. As K-culture gains global popularity, we will continue to develop diverse tourism contents showcasing Busan’s cinematic landmarks to attract tourists from around the world.”