Busan is good

Busan Metropolitan City to Host “Busan Sports Goods Festa” in Conjunction with 2025 PFB (Passion Fashion Busan)

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Busan Metropolitan City (Mayor Park Heong-joon) announced that it will host the “Busan Sports Goods Festa” in conjunction with “2025 PFB (Passion Fashion Busan)” from October 30 (Thursday) to November 1 (Saturday) at Hall 1 of BEXCO Exhibition Center I.

This event is designed to reinforce Busan’s reputation as a true “City of Professional Sports,” home to four major sports leagues—baseball, football, basketball, and volleyball—while promoting mutual growth between Busan-based professional sports teams and local companies to revitalize the regional economy.

2025 PFB (Passion Fashion Busan) is Korea’s only convergence exhibition encompassing the footwear, textile, and fashion industries. The event brings together 387 domestic and international companies participating in 388 exhibition booths, including major footwear and fashion brands, as well as textile materials and component manufacturers. Various programs such as exhibitions, business meetings, and side events will be held.

The festival will feature three main components:
special exhibition booths, business meetings between professional sports teams and local footwear and fashion companies, and a variety of side events.

All five Busan-based professional sports teams—Lotte Giants (baseball), Busan I’Park (football), KCC Egis (basketball), BNK Sum (women’s basketball), and OK Savings Bank Spikers (volleyball)—will participate. The event will include a joint exhibition and fan event showcasing team merchandise and business meetings between the teams and local enterprises.

Business Meetings

Through business meetings between Busan-based footwear manufacturers and sports teams, the event aims to foster corporate networking, develop fan merchandise, and promote collaborative marketing. This initiative is expected to encourage the joint growth of Busan’s traditional footwear industry and professional sports teams.
(Scheduled for October 31, 2025, at 2:00 p.m. in the Global Buyer Consultation Hall at the PFB exhibition site.)

Special Exhibition Booths

A “Unified Fan Culture Zone” will bring together all five Busan-based professional sports teams in one space. Visitors will be able to view and purchase representative fashion merchandise—such as uniforms, T-shirts, and caps—from each team. Online sales using QR codes will also be available.

Events for visitors will include a “roulette challenge,” where participants spin a wheel displaying team names, shout the team’s cheering slogan that matches the result, and receive that team’s merchandise as a gift.

Economic and Cultural Impact

Professional sports generate wide-ranging economic effects by stimulating game-related consumption, attracting tourists, and creating jobs. Busan Metropolitan City expects that joint marketing with the city’s four major professional sports teams will have a positive impact on the local economy.

In addition, the city plans to use this event to introduce the excitement of professional sports to the general public, not only existing fans, while emphasizing the common identity of being “based in Busan” to increase civic interest and participation in local sports.

Son Tae-wook, Director General of the Sports Bureau, stated,
“Starting with the Busan Sports Goods Festa, Busan Metropolitan City will continue to strengthen partnerships with Busan-based professional sports teams to promote joint projects, enhance the city’s reputation as a sports hub, and contribute to the revitalization of the local sports industry.”