Busan is good

Busan Metropolitan City Holds the 2nd “Your Precious Care, Our Precious Child: Happy Child, Happy Busan” Campaign

내용

Busan Metropolitan City (Mayor Park Heong-joon) announced that it will host the 2nd “Your Precious Care, Our Precious Child: Happy Child, Happy Busan” campaign at the Busan Cinema Center’s Haneulyeongeukjang and outdoor plaza for two days on October 24 and 25.

“Happy Child, Happy Busan” is a public engagement and awareness campaign jointly conducted by Busan Metropolitan City, media outlets, and local citizens including infants, parents, and organizations. It aims to enhance understanding of shared parenting and facilitate communication about low birth rates and childcare issues.

This year marks the second event following its inaugural success last year. It is co-hosted by Busan Metropolitan City and The Chosun Ilbo, with participation from related institutions such as the Korea Racing Authority, the National Maritime Museum, and the Korean Red Cross, along with approximately 5,000 citizens.

This year’s event carries the messages “Busan cherishes you like family” and “Busan, a city good for giving birth and raising children.” It features a variety of programs, including an opening ceremony, expert lectures and performances, indoor and outdoor experience programs, and a “Policy Empathy Zone.”

The opening ceremony will be held at 1:30 p.m. on October 24 at Haneulyeongeukjang, beginning with an opening performance by the winning team of the “National Public Childcare Center Choir Competition.” It will proceed with a declaration of opening, welcoming and congratulatory speeches, and an award ceremony* attended by about 300 people, including Mayor Park Heong-joon, citizens, multi-child families, and family-friendly companies.
*Awards will be presented to multi-child families, family-friendly companies, and winners of the “31-Second Our Family Happiness Video Contest.”

As part of the lecture program, Korea’s most renowned childcare expert, Dr. Oh Eun-young, and leading brain scientist, Dr. Noh Kyoo-sik, will deliver keynote talks providing parents with vivid and practical information on child-rearing.

Dr. Oh will speak on “Wise Parenting: Growing Together with Your Child,” while Dr. Noh will give a lecture titled “Brain-Based Parenting: How to Transform Your Child’s Mind.” Both will engage in Q&A sessions with parents about childcare topics.

The entertainment and experiential programs include the Bread Barbershop Sing-Along Show, the “Happiness Plus Balloon & Bubble Show,” an outdoor children’s drawing zone, and hands-on experiences with virtual reality (VR) and digital robots.

On the second day, two performances of the Bread Barbershop Sing-Along Show will be held at Haneulyeongeukjang, while the outdoor plaza will host the Balloon & Bubble Show and an open drawing space where children can freely paint and express themselves.

Additional programs include VR experiences, robot omok (board game) matches, and multi-sensory activities involving horses. Families can also participate in craft workshops such as making Boogi keyrings, helmets, traditional playcraft items, and family newspapers.

This year’s event expands its child-friendly programs by more than threefold compared to last year, adding safety and environmental awareness zones where children can experience firefighting through VR fire extinguishing, CPR training, and water scarcity education.

In the “Policy Empathy Zone,” information on Busan’s major birth and childcare support policies will be introduced.
Exhibitions will feature programs such as “Busan Cares All Day Like You,” “Pink Light” (priority seating awareness campaign for pregnant women), and “Childcare Support Services,” along with promotional booths offering related policy information.

For pre-registration, participation inquiries, and detailed information, please visit the official website (behappybusan.com) or contact the event office at 051-711-0050, 0053.

Mayor Park Heong-joon remarked, “I hope this campaign, held together with the citizens of Busan, will serve as a platform for social awareness on low birth rates and the importance of childcare. I also hope that the diverse lectures and programs will create joyful and lasting memories for families. Busan will continue to devote its efforts to becoming a city where everyone can give birth and raise children with wholehearted care and love.”