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Busan Metropolitan City Launches Customized Shuttle Bus App ‘Sandan Tayo’ for Industrial Complex Workers Today (15th)

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Busan Metropolitan City (Mayor Park Heong-joon) and the Busan Economic Promotion Agency (President Song Bok-cheol) announced that today (15th), they officially launched “Sandan Tayo (Bus Ride to Industrial Complex)”, a dedicated app designed to enhance commuting convenience for employees working in industrial complexes.

In May, the City selected Ground K Co., Ltd., a Busan-based digital mobility technology company certified this year as one of the City’s Service Innovation Companies, to improve the app’s overall functionality and design.

The app’s name, “Sandan Tayo (Bus Ride to Industrial Complex)”, was selected through a public naming contest involving both western Busan industrial complex shuttle bus users and city employees.

The newly introduced “Sandan Tayo” is a “smart commuting app” that significantly improves upon the inconveniences of the previous web-based service and strengthens user-centered features. It is expected to make a substantial contribution to improving workers’ commuting environments.

Its main features include:

• ●Emergency notifications

• ●A public complaint board

• ●Real-time vehicle and bus stop tracking

• ●Simultaneous map and route view

These functions aim to improve commuting convenience.

In particular, the location service response time has been shortened from over three minutes to less than ten seconds, allowing workers to predict bus arrival times more accurately. The app will also send immediate emergency notifications in the event of service delays or unexpected issues to minimize inconvenience during commuting.

Following pilot operations in October, the service will be officially launched in November.

To further enhance convenience and satisfaction among shuttle bus users, the City plans to gradually introduce a membership verification system by the end of this year and provide training for drivers to help them adapt to the new system.

The City will gradually implement a QR code boarding system by December for members who have completed registration. It will collect data such as workers’ residential areas and workplaces (destination industrial complexes) by route to analyze commuting demand (frequency, crowded routes, etc.) and optimize route design and commuting efficiency based on the accumulated data.

In addition, 47 drivers from four transportation companies, including Busan Eunsung Tour, will receive practical training sessions covering:

• ●Real-time location transmission system checks

• ●Emergency notification procedures using the app

• ●Passenger verification via QR code

• ●Friendly and safe driving practices

Busan will also post QR code leaflets inside the shuttle buses for easy app download. Guidance on installation and usage will be provided through social media and short-form promotional videos.

Mayor Park Heong-joon said,
“Improving the commuting environment for employees working in Busan’s industrial complexes leads directly to stronger corporate competitiveness and revitalization of the local economy.
With this app launch, we will enhance employee satisfaction and continue to build a smarter, more convenient commuting environment that reflects feedback from the field.”