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Busan Metropolitan City Finalizes New Title for Local Enterprises as “Busan Metropolitan City Distinguished Local Enterprises”… Strengthening the Status of Local Businesses!

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Busan Metropolitan City (Mayor Park Heong-joon) announced that the new title for local enterprises, selected through a citizen naming contest, has been finalized as “Busan Metropolitan City Distinguished Local Enterprises” as of September 26.

The citizen naming contest for the new title of local enterprises was held from August 18 to September 1 for 15 days. It aimed to widely promote Busan’s industrial competitiveness and enhance the identity and brand value of certified enterprises.

The new title, “Busan Metropolitan City Distinguished Local Enterprises,” signifies enterprises that are well-recognized among Busan’s local businesses and that excel in performance, including sales, employment, and technology.

Local enterprises are defined as those that have been in operation for more than 30 years, employ more than 100 regular workers, maintain an average annual sales revenue of at least 20 billion KRW over the past three years, and have contributed to revitalizing the local economy. These enterprises receive certification from the city.

Since its introduction in 2006, Busan Metropolitan City’s local enterprise certification system has selected and managed 68 enterprises, establishing itself as a system that reinforces the foundation of the regional industrial base.

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A total of 377 citizen proposals were received. In the first round, 10 proposals were selected through internal and external evaluations, which included screenings for duplication and relevance. Major evaluation criteria were tradition, regional relevance, creativity, clarity, and potential applicability.

In the second round, a preference survey was conducted among employees of local enterprises for the 10 shortlisted proposals. The proposal that received the highest number of votes was finalized as the new title.

The creators of the outstanding proposals were awarded the Mayor’s Prize and a gift certificate from Dongbaek Sanghoe. Additionally, 20 participating citizens were selected by lottery to receive 100,000 KRW gift certificates.

The city plans to actively use the new title on certification plaques, promotional materials, and at regional economy expos and certification ceremonies. It will also be utilized across various channels, including the city’s website and social media.

Meanwhile, during the contest period, the city carried out diverse promotional activities to raise awareness and encourage participation. These included a publicity campaign at the City Hall subway passage on August 25 and an encouragement event at the City Hall lobby on August 29, joined by employees of Daesun Distilling Co., Ltd., the first company to be designated a local enterprise in 2006. These activities shared the local spirit of enterprises and heightened citizens’ interest and participation.

In addition, at the 2025 certificate presentation ceremony held this July, the city announced a new set of preferential policies to honor local enterprises and support their competitiveness.

The new preferential policies focus on four strategic areas:

• ●Strengthened customized financial support for local enterprises,

• ●Creation of cheerful workplaces through labor-management cooperation,

• ●Enhancement of brand value for local enterprises,

• ●Deregulation and stronger administrative support.

A total of 17 detailed support measures are included. The city intends to continuously expand these preferential policies to enhance pride among local enterprises and their employees who contribute to regional growth and development.

Mayor Park Heong-joon emphasized, “Local enterprises are the foundation of Busan’s economy and the pride of our community. The new title, selected with the participation of citizens and businesses, is expected to play a major role in enhancing the brand value and status of local enterprises. We will widely promote the value of ‘Busan Metropolitan City Distinguished Local Enterprises,’ spreading the recognition that Busan is home to many excellent companies—ones people want to work for and invest in—and will actively pursue revitalization of the regional economy.”