Busan is good

Busan Hosts “Busan Coffee Day” to Promote Korea’s “Coffee City, Busan”

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Busan Metropolitan City (Mayor Park Heong-joon) announced that it will host “Busan Coffee Day” at Domoheon for two days from September 20 to 21.

“Busan Coffee Day” was organized as a cultural festival to reinterpret in a modern context the historical fact that Busan was the first city in Korea to record coffee consumption, thereby promoting “Coffee City Busan” together with citizens.

Although it is generally known that King Gojong first tasted coffee in 1896 at the suggestion of the Russian minister during the Agwan Pacheon incident, the Haeun Ilrok records that as early as 1884, Min Geon-ho of the Busan Customs Office was served “Gabi-cha (coffee).”

The event will feature diverse programs such as latte art performances by World Coffee Champions, demonstrations of unique sand coffee, and talk shows with champions.

Hands-on programs with top baristas will also be offered, including latte art, sensory training classes, hand-drip lectures, a seminar on coffee component analysis using blockchain technology, and workshops to create personalized drip bags, providing coffee enthusiasts with a truly special experience.

In addition, a special exhibition hall will showcase coffee and culture in one place, while the market zone created at Sosopung Garden will feature local coffee shops and popular bakeries, allowing visitors to enjoy coffee and music with the backdrop of Gwangandaegyo Bridge and the sea.

In particular, a tasting event and naming contest for the “Busan-style coffee beverage (RTD*)” will also be held, enabling citizens to complete both the flavor and the name of the product together.
*RTD (Ready To Drink): Beverages manufactured for immediate consumption (cans, bottles, packs, etc.)

On August 11, the city signed a “Memorandum of Understanding for the Development and Branding of Busan-style Coffee Beverages (RTD)” with three World Coffee Champions (Jeon Ju-yeon, Chu Kyung-ha, Moon Heon-gwan), the Busan Gyeongnam Milk Cooperative, BGF Retail, and GS Retail.

Through this event, the city expects the historical significance of “Coffee City Busan,” home to Korea’s first coffee consumption, along with its distinctive coffee culture, to spread widely.

Any citizen interested in the event may participate, and admission is free.

Kim Bong-chul, Assistant Mayor of Digital Economy Office, stated, “Just like coffee, which has more than a thousand flavors and aromas, the port city of Busan is constantly reflecting on the future of a sustainable coffee industry based on cultural diversity and inclusiveness. Through this event, we hope to share the history of Korea’s first recorded coffee consumption and that all citizens will fully enjoy Busan’s unique coffee culture.”