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Busan Hosts “Trade Consultation Meeting” with Buyers from Four ASEAN Countries Support for Expanding Export Channels of Local Companies

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Busan Metropolitan City Mayor Park Heong-joon and Busan Economic Promotion Agency President Song Bok-chul announced that the “2025 ASEAN Buyer Invitation Trade Consultation Meeting” will be held today (September 10) at 9:30 a.m. at Lotte Hotel Busan to support the entry of promising local small and medium-sized enterprises (SMEs) into the ASEAN market.

<Overview of the 2025 ASEAN Buyer Invitation Trade Consultation Meeting>

• ●(Period/Venue) September 9 (Tue) – September 12 (Fri), 2025, 3 nights and 4 days, Busan
  ‣ Consultation meeting: September 10 (Wed) 09:30 – 18:00
  ‣ Company visits and individual meetings (buyers): September 11 (Thu)

• ●Consultation items: General items

• ●Participating companies: Around 100 SMEs from the Busan region (general items)

• ●Support scale: 30 buyers from four ASEAN countries

This consultation meeting invites 30 companies from Indonesia, Malaysia, Thailand, and Singapore to provide tailored consultation opportunities for promising SMEs in the region, enhance their understanding of overseas markets, and promote their export activities.

The invited buyers include 11 companies from Indonesia, 5 from Malaysia, 10 from Thailand, and 4 from Singapore.

This year’s event will be conducted in an enhanced format to maximize the outcomes of the ASEAN Trade Mission dispatch project.

• ●Purchase interests will be specified and promotional efforts for company recruitment strengthened to encourage the participation of a wider range of purchasing companies.

• ●Preferred items by country will be closely linked with the leading products of local companies, minimizing mismatches during consultations and focusing on generating tangible outcomes.

The invited buyers arrived in Busan yesterday (September 9) and will stay in the city to participate in one-on-one customized export consultations today (September 10), scheduled in both morning and afternoon sessions. Tomorrow (September 11), they will visit individual companies for on-site consultations.

Busan Metropolitan City expects that this trade consultation meeting will strengthen exchanges between buyers from four ASEAN countries and local companies, generating concrete results such as the expansion of export channels and enhancement of overseas competitiveness.

Furthermore, the City plans to identify opportunities for cooperation with new distribution channels, including overseas joint ventures and live commerce (real-time online sales), thereby supporting the diversification of exports and establishing a foundation for sustainable growth of local companies.

Kim Bong-cheol, Assistant Mayor of Digital Economy Office, stated, “ASEAN countries, including Malaysia and Indonesia, are the markets with the greatest growth potential in both consumer goods and industrial goods within the Global South. Through this trade consultation meeting, we expect that local SMEs will establish strategic partnerships in emerging markets and lay the foundation for securing stable overseas sales channels.”