Busan is good

Please Carry On Precious Lives… Busan Metropolitan City Launches the 8th Life-Sharing Week “Seed of Hope Campaign”

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Busan Metropolitan City (Mayor Park Heong-joon) announced that it will conduct the “Seed of Hope Campaign” during the 8th Life-Sharing Week (September 8–14).

The “Seed of Hope Campaign” is a nationwide joint initiative held during Life-Sharing Week, designed to raise awareness of organ and human tissue donation and to encourage people to register as potential donors.

This campaign is led by the Korea Organ Donation Agency, a partner organization of the city, with participation from local governments and institutions across the country.

Life-Sharing Week

Designated annually for one week starting on the second Monday of September to honor the love for neighbors and the spirit of sacrifice of organ and tissue donors, and to promote the culture of life-sharing.

Seed of Hope

A unified brand of life-sharing symbolizing the sprouting of new life from seeds, representing the new hope that grows through organ, tissue, hematopoietic stem cell donation, and other life resources.

The city will cooperate with private organizations related to organ donation to expand the culture of life-sharing through the “Seed of Hope Campaign.” In particular, to commemorate “Organ Donation Day” (September 9), a commemorative ceremony for “2025 Organ Donation Day” will be held tomorrow (the 9th) at 4:00 p.m. in the Main Conference Hall of the Busan Metropolitan Council.

This event is organized to foster a positive atmosphere around organ and tissue donation and to raise social awareness. Approximately 100 participants, including representatives of organ donation-related organizations and awardees, will attend. The program will include commendations for contributors and a screening of a life-sharing video.

In addition, from today (the 8th) through the 12th, the lobby in front of the City Hall Main Conference Hall will feature the “Life-Sharing Story Exhibition,” which shares the stories of families of organ and tissue donors.

Organ Donation Day

September 9 is designated as Organ Donation Day to highlight the significance of saving nine lives through organ donation after brain death (heart, liver, two kidneys, two lungs, pancreas, and two corneas). The day was established to share in the suffering of patients waiting for transplants and to encourage reflection on the meaning of organ donation.

Sixteen district and county health centers will also take part in the campaign by distributing promotional materials at public facilities (such as metro stations, libraries, and parks) and at local festivals, while also accepting registrations for organ donation.

In addition, the Korea Organ Donation Agency will host two citizen-participation events as part of the collaborative campaign: the “Walk On” challenge and the “Photoism” photo frame event.

Walk On Challenge: Throughout September, the nationwide “Catch the Seed of Hope with Nanumi” challenge will be conducted via the mobile walking app “Walk On.” Participants can engage in activities such as health walking, catching the Seed of Hope character, and leaving life-sharing comments. Those who achieve the target number of steps will be eligible to win prizes through a drawing.

Photoism Event: From today (the 8th) to the 14th, unmanned photo studios “Photoism” will feature a special “Seed of Hope” frame. Participants who verify their photos taken with this frame on the Sotong24 website

will be entered into a drawing to receive mobile gift certificates. The event is open to everyone, regardless of whether they are registered organ donors.

Cho Gyuyul, Director General of Citizens’ Health Bureau, stated, “Life-sharing is a precious act of giving that every citizen can practice. I hope this campaign will inspire more citizens to carry on the Seed of Hope and join in life-sharing.”