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Busan Metropolitan City to Implement “Banner-Free Clean Streets” for a Cleaner Urban Landscape All Year Round

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Busan Metropolitan City (Mayor Park Heong-joon) announced that it will implement “Banner-Free Clean Streets” in major tourist attractions, intersections, and gateway areas to maintain a pleasant urban landscape throughout the year and foster a beautiful city image.

The city began operating a 1.5-kilometer (km) pilot section of the Gwangalli Beach coastal road on September 1 and has requested that all 16 districts and counties voluntarily designate and operate their own clean street areas by the end of September.

Designated areas include ▲beaches such as Haeundae, Songdo, and Dadaepo ▲gateway locations such as Busan Station, Guseo Interchange (IC), and the entrance to Gimhae Airport ▲major intersections such as Seomyeon, Yeonsan, Suyeong, Deokcheon, Munhyeon, and Minam.

In designated clean street sections, with the cooperation of political parties and related institutions, the installation of all banners—including those from public institutions—will be prohibited. Regular patrols will be conducted more than twice a day to ensure ongoing enforcement, management, and removal of unauthorized banners.

In addition, local governments that demonstrate outstanding performance in operating the initiative will be offered various benefits, including ▲priority installation of electronic banner boards ▲additional points in performance evaluations ▲awards ▲priority selection for city-supported projects.

Busan Metropolitan City stated that this initiative will maintain a clean urban landscape year-round and, by applying the same standards to public institution banners, establish fair principles and foster a sound outdoor advertising culture.

Ko Mijin, Director General of the City’s Future Design Headquarters, commented, “Through the operation of Banner-Free Clean Streets, we will create a clean living environment tailored to Busan, thereby reducing inconvenience for citizens. A safe and beautiful image of Busan will not only result from the efforts of the city and districts but also from the interest and participation of citizens. We ask for your cooperation in enhancing Busan’s urban brand value in connection with Busan’s designation as the World Design Capital 2028.”