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Busan Metropolitan City to Host “2025 Global Healthcare Week,” Encompassing Welfare, Anti-Aging, and Cosmetics Industries

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Busan Metropolitan City (Mayor Park Heong-joon) announced that the city will host the “2025 Global Healthcare Week” from September 4 to 6 at BEXCO Exhibition Hall 1, aiming to advance the development of the welfare, rehabilitation, anti-aging, and cosmetics industries and to open new overseas markets.

Now in its 8th year, this year’s event integrates the 17th International Senior & Rehabilitation Expo, the 12th Busan International Anti-Aging Expo, and the 2025 Busan Cosmetics & Beauty Festival, providing a unified exhibition and experience platform in the healthcare sector.

In particular, this year’s event will be held concurrently with the 2025 Busan International Medical Tourism Convention and the 2025 Citizens’ Health Expo, allowing visitors to enjoy all related exhibitions in one place.

Hosted by Busan Metropolitan City and organized by BEXCO, Busan Ilbo, and Busan Technopark, the event is supported by the Ministry of Trade, Industry and Energy, the Ministry of Health and Welfare, the Ministry of SMEs and Startups, and the Korea Health Industry Development Institute. Admission is free, and the integrated opening ceremony will take place on Friday, September 5 at 11:00 a.m.

This year’s event will feature various programs, including KOTRA’s Export Consultation Meeting, domestic distribution consultations, the Restart Job Fair for middle-aged participants, and special lectures by leading physicians.

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KOTRA will host the Export Consultation Meeting, utilizing a walk-in system and a buyer lounge to invite 36 overseas buyers from eight countries including China, Vietnam, Thailand, and Tanzania, providing opportunities for export consultations.

The Korea Medical Device Distribution Association will organize the Domestic Distribution Consultation Meeting, inviting 26 member companies specializing in distribution to engage in consultations with participating enterprises.

The Restart Job Fair for middle-aged participants, organized by the Busan Economic Promotion Agency, will provide on-site employment consultations and interview support.

In addition, special lectures will be given by nine specialists from leading regional hospitals to address citizens’ health concerns.

A total of 160 companies will participate in the event, operating around 400 booths: 68 welfare and rehabilitation companies, 50 anti-aging companies, and 28 cosmetics and beauty companies.

In the welfare and rehabilitation sector, participants include JIUS Co., Ltd., which offers a generative AI-based brain health platform; the Active Senior Healthcare Convergence Research Center with its Smart Gym program; wearable device startups; Gimhae Bio-Industry Promotion Institute; and the HAHA Medical Industry Cooperation Center in collaboration with Busan Catholic University.

In the anti-aging sector, participants include Core Movement with a smart bathtub-based strength management system, O2Lab with functional insoles, Balance Solution, and Shinwha Medical Instruments showcasing an advanced orthopedic treatment device.

In the cosmetics and beauty sector, the Korea Cosmetic Industry Institute and the Beauty Play platform will provide diverse programs, including makeup demonstrations and personalized color diagnosis sessions.

Lee Jun-seung, Vice Mayor for Administrative Affairs, stated,
“The welfare, rehabilitation, anti-aging, and cosmetics industries are fields in which Busan can achieve international competitiveness. I expect that this year’s Global Healthcare Week, now in its 8th year, will lead to tangible sales growth for participating companies and revitalize the regional economy. Busan Metropolitan City will continue to make every effort to promote excellent local products and open up new markets.”