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Busan Metropolitan City to Host the 2025 Citizen Health Expo (Family Happiness Healthy Baby Project)

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Busan Metropolitan City Mayor Park Heong-joon announced that the city will host the 2025 Citizen Health Expo (Family Happiness Healthy Baby Project) from September 5 to 7 at BEXCO Exhibition Hall 1.

This expo has been prepared as a venue for sharing information on pregnancy, childbirth, and childcare, aiming to promote family health in the local community.

The event is co-hosted by Busan Metropolitan City and the Busan Ilbo, organized by the Busan Medical Industry Association, and will feature approximately 200 booths operated by medical institutions, related organizations, and companies. Around 20,000 citizens are expected to participate.

In addition, the 1st Healthy & Cutie Baby Festival will be held simultaneously to encourage a positive perception of marriage and childbirth among the younger generation.

The theme of this year’s Citizen Health Expo is “Family Happiness Healthy Baby Project,” with three main events: the integrated opening ceremony, the Family Happiness Policy Promotion Hall, and the Healthy & Cutie Baby Festival. In addition, various experience and consultation booths will be set up.

Through the Family Happiness Policy Promotion Hall, the city will introduce a range of policies related to marriage, pregnancy, childbirth, childcare, and family. It will also include a quiz corner to provide visitors with enjoyable activities.

Near the promotion hall, a “Policy Proposal Showroom” will allow citizens to freely post policy suggestions on sticky notes. A pop-up photo studio, decorated with distinctive props and costumes, as well as traditional family games, will also be offered.

The Healthy Baby Festival will take place on September 6 in the afternoon, while the Cutie Baby Festival will be held on September 5 at 11 a.m. The Healthy Baby Festival is a modern reimagining of the past “healthy baby contest,” now redesigned with scientific and medical evidence. Babies aged 9–12 months will be evaluated on their physical development, growth, and attachment formation.

The Cutie Baby Festival, on the other hand, will select the most adorable babies between 13–36 months old, focusing on smiling, individuality, and bonding with parents.

The experience and consultation booths will feature participation from government-related institutions, local medical organizations, civic groups, and baby product companies. Busan Family Support Centers, the Childcare Support Center, and medical institutions such as Good Munhwa Hospital will also join, along with baby product businesses.

Other events include an Instagram-based “Look-Alike Family Photo Contest” and the “Fish-Shaped Bread Contest,” with entries accepted until September 7. To participate, families can upload look-alike photos or videos on Instagram, follow the Healthy Baby Festival account (@healthy_baby_festival), and add the hashtag #헬시베이비붕어빵콘테스트 (#HealthyBabyFishBreadContest). Winners will receive prizes, and results will be announced on September 8.

For more detailed information about the expo, please visit the Citizen Health Expo’s official Instagram (@medibusan_korea) or the official website of the Busan Healthy Baby Festival (www.busan-healthy-baby.kr).

Vice Mayor for Administrative Affairs Lee Jun-seung expressed his hope that when children grow up and look back on their childhood, they will remember Busan as a city where they would want to live again. He added that he hopes everyone enjoys the expo filled with children’s laughter, and emphasized the city’s commitment to ensuring that children born in Busan grow up healthy within their families to become the future of a dignified Busan.