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Busan Metropolitan City to Target China’s Smart Manufacturing Market… Recruiting Companies for “Trade Delegation” to Tianjin and Shenzhen

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Busan Metropolitan City (Mayor Park Heong-joon), in collaboration with the KOTRA Busan Office (Director Kang Byeong-su), announced that it will recruit local SMEs in the smart manufacturing machinery and parts sector to participate in the “China Smart Manufacturing Market Trade Delegation” to be dispatched to Tianjin and Shenzhen in October, with applications open until August 14.

This trade delegation has been organized to strengthen the export base of local companies and pioneer sales channels in China, in line with the expansion of the smart manufacturing market in China. Notably, under its “14th Five-Year Smart Manufacturing Development Plan,” China aims to achieve digital and network transformation of over 70 percent of manufacturing enterprises and establish more than 30,000 smart factories, which is expected to lead to large-scale global sourcing in related industries.

Accordingly, the city plans to dispatch a trade delegation of about 10 local SMEs to Tianjin and Shenzhen from October 26 to 30, where 1:1 export consultation meetings will be held.

Eligible applicants are Busan-based SMEs with an export volume of USD 30 million or less in the previous year. Interested companies must submit an application form and evaluation documents via the city’s Integrated Overseas Marketing System website (trade.bepa.kr) by Thursday, August 14.

Applications will be comprehensively evaluated based on product suitability, local market potential, and export capability. The top 10 companies will be selected in order of highest scores, with individual notification of the results at the end of August.

Selected companies will receive benefits including participation in 1:1 local buyer consultation meetings, interpretation services, 50 percent airfare support for the entire schedule, and a visit to the Shenzhen Mega Show.

In particular, the delegation will visit the Shenzhen Mega Show on its opening day during the trip, allowing participants to directly experience the latest convergence technologies in advanced manufacturing industries and engage with the global manufacturing community. Participants will also have the opportunity to view cutting-edge manufacturing technologies across six concurrent exhibitions held at a large-scale venue.

In addition, companies will receive practical support aimed at generating tangible business results, including pre-marketing assistance for buyers through local trade offices, follow-up consultations, and sample testing connections.

Meanwhile, SMEs or mid-sized enterprises with export volumes exceeding USD 30 million may participate in consultation meetings if buyer matching occurs, but airfare will not be subsidized.

Kim Bong-cheol, Assistant Mayor of the Digital Economy Office, stated, “China is a market where competition and opportunity coexist. If local companies with technological expertise and credibility approach the market strategically, there is ample potential for growth. Our city will continue to provide systematic support to ensure that local companies can achieve results in the global export market.”