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Busan Metropolitan City to Host the “2025 2nd Media Members Day” to Enhance Policy Promotion Planning and Production Capabilities

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Busan Metropolitan City (Mayor Park Heong-joon) announced that it will hold the “2025 2nd Media Members Day” today (August 8) at 1:00 p.m. at the ‘Gwang-an X to Z Youth Community Center’ in Suyeong-gu to strengthen the content planning and production capabilities of the citizen reporter group ‘Media Members.’

This event is designed as a practical capacity-building training program to enhance the quality and effectiveness of policy content. It will feature hands-on training focused on AI-based prompt writing techniques, video production, and editing, combined with on-site networking opportunities.

In March this year, the city selected 120 Media Members to serve as a citizen reporter group, who have since been actively engaged in promoting municipal policies.

Approximately 30 Media Members are expected to participate in today’s event, which will include AI-based video production training and practical exercises, networking programs, and activities to enhance policy content planning capabilities.

The training will be led by Ji Young-seo, an officer in the city’s Media Affairs Division, who will systematically present the entire process—from planning to production and editing—of content creation using AI tools, based on actual municipal promotion video production cases.

In particular, by having practitioners directly share policy promotion case studies, the event aims to support Media Members in becoming proactive promoters of policy information, rather than merely delivering it.

The subsequent networking session will feature group-based impromptu planning activities and personality-based exchange programs, providing participants with opportunities to develop collaborative content production skills.

Through the 2nd Media Members Day, the city aims to foster citizen communicators equipped with both technical and communication skills, and to further strengthen citizen-centered policy promotion initiatives.

Moving forward, Busan Metropolitan City plans to continue pursuing various activities in collaboration with Media Members—such as on-site coverage programs—to implement communication strategies that present policies through the perspectives and language of citizens.

City spokesperson Park Kwang-myeong stated, “In an era where AI technology is rapidly advancing, it is important to support the growth of Media Members from mere information deliverers into key players who can translate policy into compelling content. We look forward to their content serving as a bridge between citizens and policy, and creating a wave of genuine promotion.”